Chapter 01
The Global Marketing Task
Multiple Choice Questions
1. (p. 4) Which of the following is a major advantage of the iPod?
A. Low price
B. Freedom to control the environment
C. Ability to appear "geeky"
D. Availability in U.S. only
Difficulty: Easy
2. (p. 5) The primary movers in the raising of globa competitive stakes have been the:
A. Americans.
B. Europeans.
C. Japanese.
D. South Americans.
Difficulty: Easy
,3. (p. 6) Certain Japanese companies have not fared well against international competition
because:
A. the Japanese market does not encourage global competition.
B. Japanese markets have been long protected by various tariff barriers, which still
continue.
C. Japanese markets were protected by tariff and non-tariff barrier, resulting in some
sluggish industries.
D. there is seldom fierce rivalry among Japanese firms, especially electronic companies.
Difficulty: Medium
,4. (p. 6) Tariff and nontariff barriers:
A. often result in prolonging inefficiency.
B. are no longer prevalent.
C. exist only in Japanese markets.
D. encourage competition.
Difficulty: Easy
5. (p. 6) The growing influence of global marketing has spawned a significant _____________
movement encouraged by dissidents, protestors, and environmentalists alike.
A. communist
B. anti-globalization
C. socialist
D. anti-capitalist
Difficulty: Medium
6. (p. 7) Anti-globalization critics charge that the standardization promoted by global brands
has stifled diversity. This charge is best described by which of the following?
A. No logo
B. No space
C. No choice
D. No local control
Difficulty: Hard
, 7. (p. 7) Recent economic data with respect to globalization supports all of the following,
EXCEPT:
A. increased wealth for most people.
B. people working harder and for longer hours.
C. decrease in wealth because of an increase in population.
D. employees working in multinational companies being paid higher wages.
Difficulty: Easy
The Global Marketing Task
Multiple Choice Questions
1. (p. 4) Which of the following is a major advantage of the iPod?
A. Low price
B. Freedom to control the environment
C. Ability to appear "geeky"
D. Availability in U.S. only
Difficulty: Easy
2. (p. 5) The primary movers in the raising of globa competitive stakes have been the:
A. Americans.
B. Europeans.
C. Japanese.
D. South Americans.
Difficulty: Easy
,3. (p. 6) Certain Japanese companies have not fared well against international competition
because:
A. the Japanese market does not encourage global competition.
B. Japanese markets have been long protected by various tariff barriers, which still
continue.
C. Japanese markets were protected by tariff and non-tariff barrier, resulting in some
sluggish industries.
D. there is seldom fierce rivalry among Japanese firms, especially electronic companies.
Difficulty: Medium
,4. (p. 6) Tariff and nontariff barriers:
A. often result in prolonging inefficiency.
B. are no longer prevalent.
C. exist only in Japanese markets.
D. encourage competition.
Difficulty: Easy
5. (p. 6) The growing influence of global marketing has spawned a significant _____________
movement encouraged by dissidents, protestors, and environmentalists alike.
A. communist
B. anti-globalization
C. socialist
D. anti-capitalist
Difficulty: Medium
6. (p. 7) Anti-globalization critics charge that the standardization promoted by global brands
has stifled diversity. This charge is best described by which of the following?
A. No logo
B. No space
C. No choice
D. No local control
Difficulty: Hard
, 7. (p. 7) Recent economic data with respect to globalization supports all of the following,
EXCEPT:
A. increased wealth for most people.
B. people working harder and for longer hours.
C. decrease in wealth because of an increase in population.
D. employees working in multinational companies being paid higher wages.
Difficulty: Easy
