Uitgebreide Samenvatting Consumenten Psychologie

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Samenvatting Consumenten
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Psychologie
Commerciële Economie jr. 2
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31-10-2012



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© R.D.




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1

, Inhoudsopgave
Stromingen binnen de psychologie ........................................................................................................ 3
1. Biologische benadering ................................................................................................................... 3
2. Behaviorisme ................................................................................................................................... 3
3. Cognitivisme .................................................................................................................................... 4
Gestalt Psychologie ......................................................................................................................... 4
4. Psychodynamica .............................................................................................................................. 5
Freud zijn filosofie/theorie:.............................................................................................................. 5
5. Humanisme...................................................................................................................................... 6
Vakgebieden en belangrijke onderzoeken in de Psychologie ............................................................... 7
Vakgebieden binnen de Psychologie ................................................................................................... 7
Belangrijke onderzoeken ..................................................................................................................... 7
Attitude en Attitudebeïnvloeding .......................................................................................................... 7
Attitude gedragsconsistentie .......................................................................................................... 8
Model van Fishbein................................................................................................................................. 9
Cialdini theorie........................................................................................................................................ 9
Krachten in de psychologie .................................................................................................................... 9
1. Omgevingskrachten ....................................................................................................................... 10
2. Organisatiekrachten ...................................................................................................................... 10
3. Groepskrachten (Decission making Unit(s) ) ................................................................................. 10
4. Individuele krachten factoren; ...................................................................................................... 11
Testpsychologie ofwel Psychodiagnostiek........................................................................................... 11
Persoonlijkheidstest .......................................................................................................................... 11
Rorschachtstest ............................................................................................................................. 11
Big Five .......................................................................................................................................... 12
Enneagram ........................................................................................................................................ 12
Types .............................................................................................................................................. 12
Verkoopargumenten per type ........................................................................................................... 13
Hoe te communiceren met elk type .................................................................................................. 13




Samenvatting Consumenten Psychologie - © R.D. Pagina 2