MNB1601 LATEST 2022 EXAM QUESTIONS AND
ANSWERS 100% VERIFIED
-South Africa Airways (SAA) strives for low variability in respect of times of scheduled
departures to various destinations. Lower variability is the positive result of doing things
_________________ .
{{{Answer}}} (right every time)
-The inputs-process-output elements of the value chain is also known as the
_____________ .
{{{Answer}}} (transformation model)
-Which one of the following represents an input for an airline which makes
transformation possible?
{{{Answer}}} (Pilots and cabin crew)
-Which one of the following represents an input for an airline which is transformed?
{{{Answer}}} (Passengers)
-Which one of the following represents an output for an airline?
{{{Answer}}} (Passengers at new destinations)
-Which one of the following represents the transformation process of an airline?
{{{Answer}}} (Change of location of passengers)
-Airports such as OR Tambo International must be able to deal with a short waiting
tolerance as passengers experience most value-adding activities first-hand. Passengers
should be able to collect baggage from terminals in a reasonable time period. This
refers to the _____________ of output.
{{{Answer}}} (visibility)
-Which one of the following is a characteristic of a service produced by a service
provider such as OR Tambo International?
{{{Answer}}} (Labour intensive)
-Identify the correct operational process used by BMW, a motor vehicle manufacturer.
{{{Answer}}} (Mass process)
-The different processes required to manufacture the new Toyota Prius are arranged in
consecutive order and the layout is adapted to the Prius. This is known as the
____________________ layout.
{{{Answer}}} (product)
,-Financial bonuses, such as the one offered to Derby employees for teamwork and
productivity, is an example of which kind of compensation?
{{{Answer}}} (Rewards)
-The Marketing Director was of the view that Derby should be moving towards a plan to
introduce a system of employee empowerment. This plan is a recognised employee
motivational strategy. Which one of the following options is also an employee
motivational strategy that Derby could use?
{{{Answer}}} (Job design)
-To facilitate employee involvement, Derby may make use of _____________ which
represent work groups that take over the responsibility from management for solving
quality problems.
{{{Answer}}} (quality circles)
-Most modern approaches to work motivation are based on process theories. In this
regard, intention plays a key role in motivated behaviour. Which one of the following
options is the most common form of intention in the work place?
{{{Answer}}} (Goals)
-Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has
been feeling demotivated as she has recently learned that other staff members, with
smaller workloads than her own, are receiving the same resources and rewards that are
allocated to her. Zanele feels that this allocation is unfair given her current workload.
Which component of organisational justice is described here?
{{{Answer}}} (Distributive justice)
-Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling
demotivated. In order to improve her motivation, he decides to not only increase her
salary to accurately reflect the work she does for him, but also to provide her with a new
title: Executive Administrative Officer. This is an example of which factor of Herzberg's
two-factor theory?
{{{Answer}}} (Hygiene factor)
-According to which method are jobs compared according to the demands they make on
the employee?
{{{Answer}}} (Factor-comparison)
-A successful Human Resource (HR) manager will attempt to obtain as much value as
possible from development programmes. Which one of the following statements is
correct regarding the value to be gained from development programmes?
{{{Answer}}} (The HR manager undertakes follow-up studies to determine if the training
programmes have had the desired effect.)
,-Mareth is the owner of a very artistic clothing line and is passionate about developing
her staff. She has developed an intensive training and development program for all her
employees which consists of away-from-the-job training and development. If the goal of
the method being used is to analyse interpersonal problems and to develop human
relations skills, which method has she chosen?
{{{Answer}}} (Role playing)
-Catherine is the human resource manager at Sparta Training Academy. She is
compiling a document which details the knowledge, skills and abilities relevant to one of
the positions opening up in the academy. With which component of human resource
planning is Catherine busy?
{{{Answer}}} (Job specification)
-Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability
by looking to reduce its water usage and CO2 footprint. Which principle of the marketing
concept is addressed by focussing on sustainability and the environment?
{{{Answer}}} (The principle of social responsibility)
-Heineken and SABMiller recently joined forces with three other beer giants to promote
beer's versatility. This is an obvious attempt by the major beer producers in the world to
grow generic beer consumption (primary demand) in the face of new competitive
products. If the satisfaction of consumer needs and demands is ignored this can have
serious financial implications for the enterprise. This is known as which principle of the
marketing concept?
{{{Answer}}} (The principle of consumer orientation)
-The four marketing variables, known as the marketing mix, combine to form the market
offering. Decisions about the use of the four Ps result in the marketing _____________
which is directed at specific consumers in a specific environment.
{{{Answer}}} (strategy)
-Mondi is one of the main researchers at Info Gate, an international marketing research
company. Before commencing with a new research project, Mondi will first look for
historical data, compiled for other studies, to determine if any of the research objectives
at hand can be achieved. Which type of data will Mondi require?
{{{Answer}}} (Secondary data)
-At the end of each research project, Mondi must 'tell the story' of the research project.
It is necessary for him to communicate the knowledge and findings of the research
study in an understandable and scientific manner. Which tool will Mondi use to do this?
{{{Answer}}} (A research report)
-After being encouraged by his girlfriend, Archie buys an entire range of new facial care
products targeted at men. However, before he starts to use the products his girlfriend
breaks up with him and Archie throws away the products, unused. This is an example of
an/a ____________ of consumer behaviour.
, {{{Answer}}} (overt act)
-There are four influences in any organisational buying decision. Which one of the
following is one of these influences?
{{{Answer}}} (The environment)
-Hashim is the marketing manager of Pens Galore. Sales have steadily been declining
and Hashim is suspecting that their pens are being marketed to the wrong consumer
market. He has decided to start from scratch by looking at marketing segmentation.
What should Hashim do next if he has already identified the needs of the consumers in
the market?
{{{Answer}}} (Group the identified needs into homogeneous subgroups.)
-Hashim must also be aware that, in order for segmentation to be meaningful, certain
criteria must be met. Which one of the following represents a requirement for
meaningful market segmentation?
{{{Answer}}} (The segment must be identifiable and measurable.)
-Cosmetic samples that will be distributed to consumers are a form of ___________.
{{{Answer}}} (sales promotion)
-Which one of the following equations would IBM have used to calculate the company's
profit or loss?
{{{Answer}}} (Income - cost)
-Which one of the following equations would Microsoft have used to calculate their
revenue (income)?
{{{Answer}}} (Price x units sold)
-Zanele is the financial manager at Brophy and Associates. She is busy compiling the
financial statements to present to the board. Which one of the following financial
statements will be used to present the capital structure of Brophy and Associates?
{{{Answer}}} (The statement of financial position)
-Which one of the following items would NOT contribute to shareholders' interest?
{{{Answer}}} (Capital gains tax)
-________________ is the ability of the business to satisfy its short-term obligations as
they become due.
{{{Answer}}} (Liquidity)
-Kaniki is the financial manager at Eat Fast, a popular take-away restaurant in
Pinetown. He is busy looking at the cost-volume-profit relationship of their very popular
bunny chow dish and has the following information available: Sales price: R12 per dish
Variable cost: R8 per dish Total fixed cost per annum: R100 000 Number of meals
ANSWERS 100% VERIFIED
-South Africa Airways (SAA) strives for low variability in respect of times of scheduled
departures to various destinations. Lower variability is the positive result of doing things
_________________ .
{{{Answer}}} (right every time)
-The inputs-process-output elements of the value chain is also known as the
_____________ .
{{{Answer}}} (transformation model)
-Which one of the following represents an input for an airline which makes
transformation possible?
{{{Answer}}} (Pilots and cabin crew)
-Which one of the following represents an input for an airline which is transformed?
{{{Answer}}} (Passengers)
-Which one of the following represents an output for an airline?
{{{Answer}}} (Passengers at new destinations)
-Which one of the following represents the transformation process of an airline?
{{{Answer}}} (Change of location of passengers)
-Airports such as OR Tambo International must be able to deal with a short waiting
tolerance as passengers experience most value-adding activities first-hand. Passengers
should be able to collect baggage from terminals in a reasonable time period. This
refers to the _____________ of output.
{{{Answer}}} (visibility)
-Which one of the following is a characteristic of a service produced by a service
provider such as OR Tambo International?
{{{Answer}}} (Labour intensive)
-Identify the correct operational process used by BMW, a motor vehicle manufacturer.
{{{Answer}}} (Mass process)
-The different processes required to manufacture the new Toyota Prius are arranged in
consecutive order and the layout is adapted to the Prius. This is known as the
____________________ layout.
{{{Answer}}} (product)
,-Financial bonuses, such as the one offered to Derby employees for teamwork and
productivity, is an example of which kind of compensation?
{{{Answer}}} (Rewards)
-The Marketing Director was of the view that Derby should be moving towards a plan to
introduce a system of employee empowerment. This plan is a recognised employee
motivational strategy. Which one of the following options is also an employee
motivational strategy that Derby could use?
{{{Answer}}} (Job design)
-To facilitate employee involvement, Derby may make use of _____________ which
represent work groups that take over the responsibility from management for solving
quality problems.
{{{Answer}}} (quality circles)
-Most modern approaches to work motivation are based on process theories. In this
regard, intention plays a key role in motivated behaviour. Which one of the following
options is the most common form of intention in the work place?
{{{Answer}}} (Goals)
-Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has
been feeling demotivated as she has recently learned that other staff members, with
smaller workloads than her own, are receiving the same resources and rewards that are
allocated to her. Zanele feels that this allocation is unfair given her current workload.
Which component of organisational justice is described here?
{{{Answer}}} (Distributive justice)
-Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling
demotivated. In order to improve her motivation, he decides to not only increase her
salary to accurately reflect the work she does for him, but also to provide her with a new
title: Executive Administrative Officer. This is an example of which factor of Herzberg's
two-factor theory?
{{{Answer}}} (Hygiene factor)
-According to which method are jobs compared according to the demands they make on
the employee?
{{{Answer}}} (Factor-comparison)
-A successful Human Resource (HR) manager will attempt to obtain as much value as
possible from development programmes. Which one of the following statements is
correct regarding the value to be gained from development programmes?
{{{Answer}}} (The HR manager undertakes follow-up studies to determine if the training
programmes have had the desired effect.)
,-Mareth is the owner of a very artistic clothing line and is passionate about developing
her staff. She has developed an intensive training and development program for all her
employees which consists of away-from-the-job training and development. If the goal of
the method being used is to analyse interpersonal problems and to develop human
relations skills, which method has she chosen?
{{{Answer}}} (Role playing)
-Catherine is the human resource manager at Sparta Training Academy. She is
compiling a document which details the knowledge, skills and abilities relevant to one of
the positions opening up in the academy. With which component of human resource
planning is Catherine busy?
{{{Answer}}} (Job specification)
-Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability
by looking to reduce its water usage and CO2 footprint. Which principle of the marketing
concept is addressed by focussing on sustainability and the environment?
{{{Answer}}} (The principle of social responsibility)
-Heineken and SABMiller recently joined forces with three other beer giants to promote
beer's versatility. This is an obvious attempt by the major beer producers in the world to
grow generic beer consumption (primary demand) in the face of new competitive
products. If the satisfaction of consumer needs and demands is ignored this can have
serious financial implications for the enterprise. This is known as which principle of the
marketing concept?
{{{Answer}}} (The principle of consumer orientation)
-The four marketing variables, known as the marketing mix, combine to form the market
offering. Decisions about the use of the four Ps result in the marketing _____________
which is directed at specific consumers in a specific environment.
{{{Answer}}} (strategy)
-Mondi is one of the main researchers at Info Gate, an international marketing research
company. Before commencing with a new research project, Mondi will first look for
historical data, compiled for other studies, to determine if any of the research objectives
at hand can be achieved. Which type of data will Mondi require?
{{{Answer}}} (Secondary data)
-At the end of each research project, Mondi must 'tell the story' of the research project.
It is necessary for him to communicate the knowledge and findings of the research
study in an understandable and scientific manner. Which tool will Mondi use to do this?
{{{Answer}}} (A research report)
-After being encouraged by his girlfriend, Archie buys an entire range of new facial care
products targeted at men. However, before he starts to use the products his girlfriend
breaks up with him and Archie throws away the products, unused. This is an example of
an/a ____________ of consumer behaviour.
, {{{Answer}}} (overt act)
-There are four influences in any organisational buying decision. Which one of the
following is one of these influences?
{{{Answer}}} (The environment)
-Hashim is the marketing manager of Pens Galore. Sales have steadily been declining
and Hashim is suspecting that their pens are being marketed to the wrong consumer
market. He has decided to start from scratch by looking at marketing segmentation.
What should Hashim do next if he has already identified the needs of the consumers in
the market?
{{{Answer}}} (Group the identified needs into homogeneous subgroups.)
-Hashim must also be aware that, in order for segmentation to be meaningful, certain
criteria must be met. Which one of the following represents a requirement for
meaningful market segmentation?
{{{Answer}}} (The segment must be identifiable and measurable.)
-Cosmetic samples that will be distributed to consumers are a form of ___________.
{{{Answer}}} (sales promotion)
-Which one of the following equations would IBM have used to calculate the company's
profit or loss?
{{{Answer}}} (Income - cost)
-Which one of the following equations would Microsoft have used to calculate their
revenue (income)?
{{{Answer}}} (Price x units sold)
-Zanele is the financial manager at Brophy and Associates. She is busy compiling the
financial statements to present to the board. Which one of the following financial
statements will be used to present the capital structure of Brophy and Associates?
{{{Answer}}} (The statement of financial position)
-Which one of the following items would NOT contribute to shareholders' interest?
{{{Answer}}} (Capital gains tax)
-________________ is the ability of the business to satisfy its short-term obligations as
they become due.
{{{Answer}}} (Liquidity)
-Kaniki is the financial manager at Eat Fast, a popular take-away restaurant in
Pinetown. He is busy looking at the cost-volume-profit relationship of their very popular
bunny chow dish and has the following information available: Sales price: R12 per dish
Variable cost: R8 per dish Total fixed cost per annum: R100 000 Number of meals
