BUS 330
Subaru SWOT Analysis
University of Arizona Global Campus
BUS 330 Principles of Marketing
Subaru SWOT Analysis
For this assignment, the business that I chose is best known for providing all-wheel drive
on a majority of their lineup. Subaru has become popular in America because of their high resale
value, translating into the used cars market here in the United States and abroad. Most Subaru's
customers believe that Subaru cars are worth the money, even thou there more expensive to
maintain than Subaru coemption. Subaru is also known for being a highly dependable and fun
car to drive. According to Reese Counts (Montoya, 2021), "But on the whole, the 2022 Subaru
Forester is worth checking out, especially if your priorities include all-wheel drive and off-road
capability." The Subaru Corporation's sold over 314 thousand Forester SUVs worldwide in 2020.
Subaru sells its line of cars in over 80 countries worldwide, and they also produce and sell SUVs.
Some of Subaru's most popular brands include Outback, Legacy, and the Forester. This paper
will provide Subaru Company history, list both Subaru core products and services they provide,
identify Subaru's main competitors, provide a SWOT analysis of Subaru, discuss my new market
plan for Subaru, and discuss my new market plan, while justifying my suggestion with my
SWOT plan and explain why it permits marketing speculation (Soloot, 2020). This paper will
also include my plan to achieve competitive differentiation by making consumer value in quality,
support, packaging, and branding.
, Subaru history:
Subaru is a Japanese carmaker that has been selling cars since 1954 in Japan. These
vehicles have an intelligently designed that are highly capable of any adventure you decide to
take them on. In 1968 Subaru came to America and started selling their ugly and cheap Subaru
360. By 1977, Subaru began to gain market shares here in the United States, and they even won
awards for unexpected outstanding sales. In 1979 Subaru introduced the Subaru Station Wagon.
This four-wheel-drive Subaru configuration is still sold today. Into the mid-80s, the Subaru
BRAT became the best fuel-efficient 4WD vehicle on the market at that time. The Subaru
Outback became the most well-known Sports Utility Wagon in 1996. In 2008 Subaru celebrated
its 50th anniversary. To this day, Subaru is still making practical and safe vehicles, and America
continues to buy them because of their off-road capabilities.
Subaru core products and services:
The Subaru brand offers more than ten different models that are for lease or sale in over
eighty different countries around the world. Their platforms include the sedan, coupe, and SUVs.
Their most popular models are the Outback and the Forester, among others. Subaru’s five-door
models are the Impreza and Levorg wagons. Subaru sedan platform includes the WRX, WRX-
STI, and Legacy models. Subaru provides all-wheel drive on all of their models except the BRZ,
which has a rear-wheel-drive drive train. Subaru customers can find factory-trained Subaru
mechanics at all of their dealerships. Each of these dealerships can provide repair parts and
service for any Subaru model.
Subaru current competitors:
Subaru SWOT Analysis
University of Arizona Global Campus
BUS 330 Principles of Marketing
Subaru SWOT Analysis
For this assignment, the business that I chose is best known for providing all-wheel drive
on a majority of their lineup. Subaru has become popular in America because of their high resale
value, translating into the used cars market here in the United States and abroad. Most Subaru's
customers believe that Subaru cars are worth the money, even thou there more expensive to
maintain than Subaru coemption. Subaru is also known for being a highly dependable and fun
car to drive. According to Reese Counts (Montoya, 2021), "But on the whole, the 2022 Subaru
Forester is worth checking out, especially if your priorities include all-wheel drive and off-road
capability." The Subaru Corporation's sold over 314 thousand Forester SUVs worldwide in 2020.
Subaru sells its line of cars in over 80 countries worldwide, and they also produce and sell SUVs.
Some of Subaru's most popular brands include Outback, Legacy, and the Forester. This paper
will provide Subaru Company history, list both Subaru core products and services they provide,
identify Subaru's main competitors, provide a SWOT analysis of Subaru, discuss my new market
plan for Subaru, and discuss my new market plan, while justifying my suggestion with my
SWOT plan and explain why it permits marketing speculation (Soloot, 2020). This paper will
also include my plan to achieve competitive differentiation by making consumer value in quality,
support, packaging, and branding.
, Subaru history:
Subaru is a Japanese carmaker that has been selling cars since 1954 in Japan. These
vehicles have an intelligently designed that are highly capable of any adventure you decide to
take them on. In 1968 Subaru came to America and started selling their ugly and cheap Subaru
360. By 1977, Subaru began to gain market shares here in the United States, and they even won
awards for unexpected outstanding sales. In 1979 Subaru introduced the Subaru Station Wagon.
This four-wheel-drive Subaru configuration is still sold today. Into the mid-80s, the Subaru
BRAT became the best fuel-efficient 4WD vehicle on the market at that time. The Subaru
Outback became the most well-known Sports Utility Wagon in 1996. In 2008 Subaru celebrated
its 50th anniversary. To this day, Subaru is still making practical and safe vehicles, and America
continues to buy them because of their off-road capabilities.
Subaru core products and services:
The Subaru brand offers more than ten different models that are for lease or sale in over
eighty different countries around the world. Their platforms include the sedan, coupe, and SUVs.
Their most popular models are the Outback and the Forester, among others. Subaru’s five-door
models are the Impreza and Levorg wagons. Subaru sedan platform includes the WRX, WRX-
STI, and Legacy models. Subaru provides all-wheel drive on all of their models except the BRZ,
which has a rear-wheel-drive drive train. Subaru customers can find factory-trained Subaru
mechanics at all of their dealerships. Each of these dealerships can provide repair parts and
service for any Subaru model.
Subaru current competitors:
