Selma Seyyed
1665967
Air France/KLM past de blue ocean strategie toe.
Genevieve Jagga
8 november 2019
Ondernemingsanalyse
Woorden: 3389
, Inhoud
Inleiding..................................................................................................................................................2
Hoofstuk 1: Probleemanalyse.................................................................................................................3
Deelvragen & aspectvragen:...............................................................................................................3
Hoofdstuk 2: Achtergrond Air France-KLM.............................................................................................4
Missie..................................................................................................................................................4
Visie....................................................................................................................................................4
Hoofdstuk 3: De blue ocean strategie....................................................................................................5
Voordelen Blue ocean strategie..........................................................................................................6
Hoofdstuk 4: Concurrentievoordeel.......................................................................................................7
Hoofdstuk 5: Strategie van Air France KLM............................................................................................8
Verschil met de concurrenten.............................................................................................................9
Hoofdstuk 6: Conclusie/aanbevelingen................................................................................................10
Reflectie................................................................................................................................................11
Bibliografie...........................................................................................................................................12
1
1665967
Air France/KLM past de blue ocean strategie toe.
Genevieve Jagga
8 november 2019
Ondernemingsanalyse
Woorden: 3389
, Inhoud
Inleiding..................................................................................................................................................2
Hoofstuk 1: Probleemanalyse.................................................................................................................3
Deelvragen & aspectvragen:...............................................................................................................3
Hoofdstuk 2: Achtergrond Air France-KLM.............................................................................................4
Missie..................................................................................................................................................4
Visie....................................................................................................................................................4
Hoofdstuk 3: De blue ocean strategie....................................................................................................5
Voordelen Blue ocean strategie..........................................................................................................6
Hoofdstuk 4: Concurrentievoordeel.......................................................................................................7
Hoofdstuk 5: Strategie van Air France KLM............................................................................................8
Verschil met de concurrenten.............................................................................................................9
Hoofdstuk 6: Conclusie/aanbevelingen................................................................................................10
Reflectie................................................................................................................................................11
Bibliografie...........................................................................................................................................12
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