Samenvatting / summary book Crafting and Executing strategy - The Quest for Competitive advantage Thomson 1ste Edition

Samenvatting
/
Summary






Course:
Strategic
Management























Crafting
and

Executing
Strategy



The
Quest
for
Competitive
advantage



























Autors:
Thomson.
Strickland,
Gamle,
Peteraf,
Janes
&
Suttion





















1


, Table
of
Contents

CHAPTER
1:
What
is
Strategy
and
Why
is
it
Important?
.....................................................
3

CHAPTER
2:
Charting
a
Company’s
Direction
........................................................................
5

CHAPTER
3:
Analysing
an
Organization’s
External
Environment
...................................
9

CHAPTER
4:
Evaluating
an
Organization’s
Resources,
Capabilities
and

Competitiveness
............................................................................................................................
17

CHAPTER
5:
Crafting
a
Strategy
...............................................................................................
22

CHAPTER
6:
Strategies
for
changing
the
game
...................................................................
29

CHAPTER
8:
Corporate
strategy
..............................................................................................
34

















2