Attributes mentioned by Recommendations:
Effectiveness 1. Competitors are relatively
consumers:
of Product Dynamo’s collaboration
• Scent/Freshness x 3 with Downy may have
cheaper, hence smaller price
• Effectiveness of Stain (High) point.
increased its likability in
Removal x 5 terms of Effectiveness of 2. Consumers value, Freshness
• Environmentally friendly x 1 stain removal & refreshing (Smell) x 3 & How well it
• Size of Product x 3 scent. Tide’s Collaboration removes the stain x 5, more
with Downy is not as well focused on how it removes
known as Dynamo’s. stains
Hence, increase its 3. Some consumers prefer the
awareness of that product. packaging of the product to
be more of value & easy to
Tide Liquid Laundry Detergent Dynamo Power Gel Laundry keep.
Soap, Detergent 4. Packaging & Ingredients
- Deep Cleaning - Improved Cleaning Ingredients
used can be environmentally
- Refreshing Scent - Colour Care
- Refreshing Smell
friendly
- Longer Lasting Fragrance
Price: S$28 Price: S$13.35
Scent
Scent
(Low) We predict that consumers
preferences will shift from
(High)
bottom left to top right quadrant.
Hence, Tide would need to
improve & revamp its products
to cater to this shift in consumer
preferences.
Breeze targets to a Although there are a few, there a few
more niche audience consumers who do prefer to buy & use
who prefers to have a products that are environmentally
KA Laundry Capsules friendly (ingredients & packaging).
product that fulfils its - Softening
main purpose – stain Hence, KA’s Laundry Capsules are
- Longer Lasting Fragrance using plastic to make the pods which
removal – above - Plastic Pods Usage
others. Breeze Liquid Detergent - Power may not be of keen to these consumers.
Price: S$24.95
Clean
- Tough Stain Remover
- Colour Care Effectiveness
Price: S$12.40 of Product
(Low)
Effectiveness 1. Competitors are relatively
consumers:
of Product Dynamo’s collaboration
• Scent/Freshness x 3 with Downy may have
cheaper, hence smaller price
• Effectiveness of Stain (High) point.
increased its likability in
Removal x 5 terms of Effectiveness of 2. Consumers value, Freshness
• Environmentally friendly x 1 stain removal & refreshing (Smell) x 3 & How well it
• Size of Product x 3 scent. Tide’s Collaboration removes the stain x 5, more
with Downy is not as well focused on how it removes
known as Dynamo’s. stains
Hence, increase its 3. Some consumers prefer the
awareness of that product. packaging of the product to
be more of value & easy to
Tide Liquid Laundry Detergent Dynamo Power Gel Laundry keep.
Soap, Detergent 4. Packaging & Ingredients
- Deep Cleaning - Improved Cleaning Ingredients
used can be environmentally
- Refreshing Scent - Colour Care
- Refreshing Smell
friendly
- Longer Lasting Fragrance
Price: S$28 Price: S$13.35
Scent
Scent
(Low) We predict that consumers
preferences will shift from
(High)
bottom left to top right quadrant.
Hence, Tide would need to
improve & revamp its products
to cater to this shift in consumer
preferences.
Breeze targets to a Although there are a few, there a few
more niche audience consumers who do prefer to buy & use
who prefers to have a products that are environmentally
KA Laundry Capsules friendly (ingredients & packaging).
product that fulfils its - Softening
main purpose – stain Hence, KA’s Laundry Capsules are
- Longer Lasting Fragrance using plastic to make the pods which
removal – above - Plastic Pods Usage
others. Breeze Liquid Detergent - Power may not be of keen to these consumers.
Price: S$24.95
Clean
- Tough Stain Remover
- Colour Care Effectiveness
Price: S$12.40 of Product
(Low)
