Test Bank for International Marketing 18th Edition by Philip Cateora

International Marketing, 18e (Cateora)
Chapter 1 The Scope and Challenge of International Marketing

1) Today, becoming international is a luxury only some companies can afford.

Answer: FALSE
Explanation: For a growing number of companies, being international is no longer a luxury but
a necessity for economic survival.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-01 The benefits of international markets.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation

2) Companies from the Netherlands are the leading group of investors in the United States.

Answer: FALSE
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies
from the United Kingdom lead the group of investors, with companies from Japan, the
Netherlands, Canada, and France following, in that order.
Difficulty: 1 Easy
Topic: Benefits and Challenges of Foreign Direct Investment
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation

3) International marketing involves selling of a company's goods and services to consumers or
users in more than one nation for a profit.

Answer: TRUE
Explanation: International marketing is the performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and services to consumers or users in
more than one nation for a profit.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation