,Inhoudsopgave
Taak 1: Trend en ontwikkelingen ..................................................................................................................... 3
A) Informatie verzamelen .............................................................................................................................. 3
B) Informatie analyseren ............................................................................................................................... 4
C) Conclusies trekken en terugkoppelen naar je leidinggevende .................................................................. 5
Taak 2: Marketingoplossingen ......................................................................................................................... 6
A) Marketingstrategie kiezen ........................................................................................................................ 6
Landal ............................................................................................................................................................ 6
Center Parks .................................................................................................................................................. 6
Molecaten ...................................................................................................................................................... 7
Ooststappengroep ......................................................................................................................................... 7
65+’ers ........................................................................................................................................................... 7
B) Marketingmix samenstellen ..................................................................................................................... 8
Taak 3: Projectplan Marketing ....................................................................................................................... 10
1.1 Situatieschets......................................................................................................................................... 10
1.2 Doelstelling van het project ................................................................................................................... 10
1.3 Verwachte projectresultaten ................................................................................................................. 10
1.4 Randvoorwaarden ................................................................................................................................. 10
1.5 Relatie met andere projecten ................................................................................................................ 10
2.1 Opdrachtgever ....................................................................................................................................... 11
2.2 Ledenprojectgroep ................................................................................................................................ 11
4.1 Initiatieffase ........................................................................................................................................... 12
4.2 Definitiefase........................................................................................................................................... 12
4.3 Ontwerpfase .......................................................................................................................................... 12
4.4 Voorbereidingsfase ................................................................................................................................ 12
4.5 Realisatiefase ......................................................................................................................................... 12
4.6 Nazorg.................................................................................................................................................... 13
Taak 4: Projectplan uitvoeren ........................................................................................................................ 14
A) Benodigdheden vergaderzaal inventariseren ......................................................................................... 14
Inspiratie uit de zalen .................................................................................................................................. 16
Interieur zalen .................................................................................................................................................. 17
Kostenoverzicht ........................................................................................................................................... 18
B) Over bijscholing adviseren ...................................................................................................................... 19
Matrix .......................................................................................................................................................... 20
Advies beste opleiding ................................................................................................................................. 20
Taak 5: Evaluatie ............................................................................................................................................ 22
A) Voorstellen doen voor evaluatie ............................................................................................................. 22
B) Evaluatierapport opstellen...................................................................................................................... 23
Evaluatierapport .......................................................................................................................................... 24
, Taak 1: Trend en ontwikkelingen
A) Informatie verzamelen
Dit zijn de 5 bronnen die ik heb verzameld rondom de trends en ontwikkelingen van 65+’ers
in eigen land
1. Max vandaag
https://www.maxvandaag.nl/sessies/themas/reizen-verkeer/65-plusser-zeer-reislustig/
2. Seniorenwijzer
https://www.seniorenwijzer.nl/trends-in-seniorenreizen/
3. Anvr
https://www.anvr.nl/lists/nieuws/artikel.aspx?ID=8076
4. Nbtc Nipo Research
https://www.nbtcniporesearch.nl/nl/home/nieuws/senioren-zorgen-voor-groei-van-de-
nederlandse-vakantiemarkt-1.htm
5. Plus Onlne
https://www.plusonline.nl/reizen-vrije-tijd/nederlanders-gaan-vaker-in-eigen-land-op-
vakantie
Taak 1: Trend en ontwikkelingen ..................................................................................................................... 3
A) Informatie verzamelen .............................................................................................................................. 3
B) Informatie analyseren ............................................................................................................................... 4
C) Conclusies trekken en terugkoppelen naar je leidinggevende .................................................................. 5
Taak 2: Marketingoplossingen ......................................................................................................................... 6
A) Marketingstrategie kiezen ........................................................................................................................ 6
Landal ............................................................................................................................................................ 6
Center Parks .................................................................................................................................................. 6
Molecaten ...................................................................................................................................................... 7
Ooststappengroep ......................................................................................................................................... 7
65+’ers ........................................................................................................................................................... 7
B) Marketingmix samenstellen ..................................................................................................................... 8
Taak 3: Projectplan Marketing ....................................................................................................................... 10
1.1 Situatieschets......................................................................................................................................... 10
1.2 Doelstelling van het project ................................................................................................................... 10
1.3 Verwachte projectresultaten ................................................................................................................. 10
1.4 Randvoorwaarden ................................................................................................................................. 10
1.5 Relatie met andere projecten ................................................................................................................ 10
2.1 Opdrachtgever ....................................................................................................................................... 11
2.2 Ledenprojectgroep ................................................................................................................................ 11
4.1 Initiatieffase ........................................................................................................................................... 12
4.2 Definitiefase........................................................................................................................................... 12
4.3 Ontwerpfase .......................................................................................................................................... 12
4.4 Voorbereidingsfase ................................................................................................................................ 12
4.5 Realisatiefase ......................................................................................................................................... 12
4.6 Nazorg.................................................................................................................................................... 13
Taak 4: Projectplan uitvoeren ........................................................................................................................ 14
A) Benodigdheden vergaderzaal inventariseren ......................................................................................... 14
Inspiratie uit de zalen .................................................................................................................................. 16
Interieur zalen .................................................................................................................................................. 17
Kostenoverzicht ........................................................................................................................................... 18
B) Over bijscholing adviseren ...................................................................................................................... 19
Matrix .......................................................................................................................................................... 20
Advies beste opleiding ................................................................................................................................. 20
Taak 5: Evaluatie ............................................................................................................................................ 22
A) Voorstellen doen voor evaluatie ............................................................................................................. 22
B) Evaluatierapport opstellen...................................................................................................................... 23
Evaluatierapport .......................................................................................................................................... 24
, Taak 1: Trend en ontwikkelingen
A) Informatie verzamelen
Dit zijn de 5 bronnen die ik heb verzameld rondom de trends en ontwikkelingen van 65+’ers
in eigen land
1. Max vandaag
https://www.maxvandaag.nl/sessies/themas/reizen-verkeer/65-plusser-zeer-reislustig/
2. Seniorenwijzer
https://www.seniorenwijzer.nl/trends-in-seniorenreizen/
3. Anvr
https://www.anvr.nl/lists/nieuws/artikel.aspx?ID=8076
4. Nbtc Nipo Research
https://www.nbtcniporesearch.nl/nl/home/nieuws/senioren-zorgen-voor-groei-van-de-
nederlandse-vakantiemarkt-1.htm
5. Plus Onlne
https://www.plusonline.nl/reizen-vrije-tijd/nederlanders-gaan-vaker-in-eigen-land-op-
vakantie
