management information system chapter 10 part 1

School of Business
Department of Management Information Systems
BMIS300 – Management Information Systems
Chapter 10 – Part 1

E-Commerce, Digital Markets,
Digital Goods


BMIS300 - Chapter 10

, Learning Objectives
After reading this chapter, you will be able to answer the following
questions:

• What are the unique features of e-commerce, digital markets, and
digital goods?
• What are the principal e-commerce business and revenue models?
• How has e-commerce transformed marketing?
• How has e-commerce affected business-to-business transactions?
• What is the role of m-commerce in business and what are the
most important m-commerce applications?
• What issues must be addressed when building an
e-commerce Web site?