ALEXANDRA JENEL DELA CRUZ
Digital Media, Platforms Management, and Data Safety Practices
Brand Overview
● GUESS was founded in 1981 by the Marciano brothers, who moved to the United States from the south of France
in search of the American dream. The Marcianos redefined denim, influenced by European fashion. One of their
initial designs was the 3-zip Marilyn, a stonewashed, slim-fitting jean.
● GUESS is an American clothing brand and retailer that specializes in men's and women's clothing. Moreover, the
brand sells other fashion accessories such as watches, jewelry, fragrances, handbags, and shoes.
Purpose
● To inspire our customers to feel confident and passionate about their style and their future… At GUESS, we dare to
dream.
Vision and Commitment
Vision
● We believe in diversity and inspire individuality and authenticity.
● We are a conscious capitalist organization.
● We are passionate about our customers.
● We inspire them to express their true selves in the way they live their lives.
● We aspire to be one of the coolest global brands in the fashion industry, leveraging celebrity partnerships and
unique go-to-market strategies
Commitment
● Offering a seamless customer experience
‣ Amazing product
‣ Omnichannel capabilities
‣ Speed and flexibility
‣ Right product, right place, right time
● Delighting our highly desirable and loyal customers.
, ALEXANDRA JENEL DELA CRUZ
Digital Media, Platforms Management, and Data Safety Practices
● Delivering strong profitability, high cash flow generation, and best in class return on invested capital through a
strong global team that works effectively to achieve common goals
Philosophy and Mission
● AT GUESS, WE ARE COMMITTED TO BEING A WORLDWIDE LEADER IN THE FASHION INDUSTRY.
● We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.
● We are committed to listening and responding to the needs of our customers, associates, and business partners,
and to honoring their individual values.
● We are dedicated to personal and professional enrichment through an environment of open communication,
teamwork, trust and respect.
● We continue to give back to the community, support humanity, and protect the environment as part of our
responsibilities.
● We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder
value.
● Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our
personal lives with our professional lives.
Positioning Strategy
● GUESS is a global lifestyle brand that is classic, youthful, sexy, daring, and adventurous, aspirational of delivering
the American lifestyle with European influences and "Uncompromising Quality."
Key Strategies
● Organization and Culture
● Brand Relevance
● Product Excellence
● Customer Centricity
Digital Media, Platforms Management, and Data Safety Practices
Brand Overview
● GUESS was founded in 1981 by the Marciano brothers, who moved to the United States from the south of France
in search of the American dream. The Marcianos redefined denim, influenced by European fashion. One of their
initial designs was the 3-zip Marilyn, a stonewashed, slim-fitting jean.
● GUESS is an American clothing brand and retailer that specializes in men's and women's clothing. Moreover, the
brand sells other fashion accessories such as watches, jewelry, fragrances, handbags, and shoes.
Purpose
● To inspire our customers to feel confident and passionate about their style and their future… At GUESS, we dare to
dream.
Vision and Commitment
Vision
● We believe in diversity and inspire individuality and authenticity.
● We are a conscious capitalist organization.
● We are passionate about our customers.
● We inspire them to express their true selves in the way they live their lives.
● We aspire to be one of the coolest global brands in the fashion industry, leveraging celebrity partnerships and
unique go-to-market strategies
Commitment
● Offering a seamless customer experience
‣ Amazing product
‣ Omnichannel capabilities
‣ Speed and flexibility
‣ Right product, right place, right time
● Delighting our highly desirable and loyal customers.
, ALEXANDRA JENEL DELA CRUZ
Digital Media, Platforms Management, and Data Safety Practices
● Delivering strong profitability, high cash flow generation, and best in class return on invested capital through a
strong global team that works effectively to achieve common goals
Philosophy and Mission
● AT GUESS, WE ARE COMMITTED TO BEING A WORLDWIDE LEADER IN THE FASHION INDUSTRY.
● We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.
● We are committed to listening and responding to the needs of our customers, associates, and business partners,
and to honoring their individual values.
● We are dedicated to personal and professional enrichment through an environment of open communication,
teamwork, trust and respect.
● We continue to give back to the community, support humanity, and protect the environment as part of our
responsibilities.
● We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder
value.
● Through principled leadership, we embrace diversity, and we cultivate strength, pride, and passion to align our
personal lives with our professional lives.
Positioning Strategy
● GUESS is a global lifestyle brand that is classic, youthful, sexy, daring, and adventurous, aspirational of delivering
the American lifestyle with European influences and "Uncompromising Quality."
Key Strategies
● Organization and Culture
● Brand Relevance
● Product Excellence
● Customer Centricity
