= When you have driven a wider wedge between WTP and costs
1 than the competitors have achieved.
2 3 4
1) Catalog the firm’s activities. Threat of sustainability:
Value chain: 6
2) Examine
1) the costs associated
Internal with
consistency each activity, and use
– coherence
7differences in costs to
2) External understand
consistency how and why costs differ from
– coherence Diverts value to customers,
those3)of theDynamic
competitors. -> Identify cost drivers.
consistency suppliers or complementors =
3) Analyze how each activity generates WTP and try to understand
differences in WTP. -> Use a value curve. inefficiency =
4) Consider changes in activities to widen the wedge between costs
and WTP.
1 than the competitors have achieved.
2 3 4
1) Catalog the firm’s activities. Threat of sustainability:
Value chain: 6
2) Examine
1) the costs associated
Internal with
consistency each activity, and use
– coherence
7differences in costs to
2) External understand
consistency how and why costs differ from
– coherence Diverts value to customers,
those3)of theDynamic
competitors. -> Identify cost drivers.
consistency suppliers or complementors =
3) Analyze how each activity generates WTP and try to understand
differences in WTP. -> Use a value curve. inefficiency =
4) Consider changes in activities to widen the wedge between costs
and WTP.
