COM3708 SEMESTER 02 ASSIGNMENT O1 FULL PORTFOLIO

NAME:

STUDENT NUMBER:

MODULE CODE: COM3708

ASSIGNMENT NUMBER: 01 (ASSIGNMENT PORTFOLIO)

UNIQUE ASSIGNMENT NUMBER:

SIMESTER: 2

,DECLARATION OF OWN WORK
I,




(NAME and SURNAME) confirm that:
 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter
CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
 I have read the University’s Policy of Research Ethics Policy on Research Ethics
 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS
offered by Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright
Act 98 of 1978 and I have read the regulations of the University of South Africa in
this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005. pdf

_________________

STUDENT NUMBER
________________ _____________

SIGNATURE DATE
_________________ _____________

WITNESS DATE

, Table of Contents
1 PHASE 1: ASSESS.......................................................................................................................................1
1.1 Identify the communicator................................................................................................................1
1.1.1 Identify the organisation.............................................................................................................1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO......................................1
1.1.3 What was your experience in approaching the organisation?....................................................1
1.1.4 How did the organisation respond to your request?..................................................................1
1.1.5 You have to establish a working relationship with the organisation...........................................1
1.1.6 Identify who the communicator for the campaign would be......................................................2
COMPLETING PHASE 1.2..............................................................................................................................2
1.2 Identify the target audience..............................................................................................................2
1.2.1 Formulate a proper research problem statement......................................................................2
1.2.2 Formulate at least three sub-problems......................................................................................2
1.2.3 Formulate one research question for each sub-problem............................................................2
1.2.4 Identify the unit of analysis.........................................................................................................3
1.2.5 Identify the population(s) for the study......................................................................................3
1.2.6 Describe the sampling procedures applied.................................................................................3
1.2.7 Identify the specific methodology...............................................................................................3
1.2.8 Report your results in full...........................................................................................................4
1.2.9 Explain how you made provision for audience segmentation....................................................4
1.2.10 Explain what you have learned from the research exercise......................................................4
1.3 Analyse the situation and identify campaign aims.............................................................................5
1.3.1 Give an historical review and forecast (10 to 15 lines)...............................................................5
1.3.2 Describe the social, political, and economic environment and the impact on the organisation.6
1.3.3 Competitors................................................................................................................................7
1.3.4 Describe the organisation and its culture...................................................................................7
1.3.5 Identify three communication issues that are relevant to the campaign...................................7
1.3.6 Three broad general aims for the campaign...............................................................................8
2 PHASE 2: CREATE......................................................................................................................................8
2.1 Stipulate the communication problem or opportunity......................................................................8
2.1.2 Why do you need to conduct this campaign?.............................................................................8
2.1.3 What does the campaign aim to achieve?..................................................................................8
2.2 Define strengths, weaknesses, opportunities, and threats (SWOT analysis).....................................9