6s A’s in event planning
1. Anticipation
2. Arrival
3. Atmosphere
4. Activity
5. Appetite
6. Amenities
Anticipation
Something got look forward to
Announcement of the event
- set the stage
Invitations, notices, brochures, publicity, advertising, promotion, social media?
Trying to create interest or “market the experience
What motivates the guest?
Arrival
Once someone decodes to attend
- tickets purchased, schedules established, reservations are made
Transportation
- travel across town? Around the world
- How can you improve the experience
Need to know who is attending
Arrival patterns need to be taken
Atmosphere
Physical needs
- audiovisual, Heston and cooling, decor/props, flowers, furnishing, toilet facilities, staging,
tables:chairs, etc.
The venue
- embraces the environment or transform the event space
Event site selected should fit the character of the event as the well as the character of the
host/client
Urban?Rural
Budget plays a part
Activity
Auctions, competitions, discussions, eating and drinking, photo booth, robots, tours, live
entertainment etc
1. Anticipation
2. Arrival
3. Atmosphere
4. Activity
5. Appetite
6. Amenities
Anticipation
Something got look forward to
Announcement of the event
- set the stage
Invitations, notices, brochures, publicity, advertising, promotion, social media?
Trying to create interest or “market the experience
What motivates the guest?
Arrival
Once someone decodes to attend
- tickets purchased, schedules established, reservations are made
Transportation
- travel across town? Around the world
- How can you improve the experience
Need to know who is attending
Arrival patterns need to be taken
Atmosphere
Physical needs
- audiovisual, Heston and cooling, decor/props, flowers, furnishing, toilet facilities, staging,
tables:chairs, etc.
The venue
- embraces the environment or transform the event space
Event site selected should fit the character of the event as the well as the character of the
host/client
Urban?Rural
Budget plays a part
Activity
Auctions, competitions, discussions, eating and drinking, photo booth, robots, tours, live
entertainment etc
