Hogeschool Inholland
OE10 Financiële rapportages
Integrale bedrijfsanalyse
Door
Datum: Januari 2021
,OE10a Financiële rapportages
Onderzoek in het kader van beroepsproduct thema Business Economics.
Hogeschool Inholland Alkmaar
Opleiding: Bachelor Business Studies, Finance & Control en Accountancy
Opdrachtgever: Nicole van Dinteren
Begeleiding: Nicole van Dinteren
Datum: Januari 2021
Studenten:
1
,Executive summary
This report presents the results of the integrated business analysis of Ahold Delhaize. This summary
will reflect the conclusions that have been analyzed for the Ahold Delhaize company. Ahold Delhaize
is a large company. They specialize in different departments which includes supermarkets,
hypermarkets, online supermarket, online non-food, drugstores, and liquor stores. The purpose of
this report is to provide advice on the shares of Ahold Delhaize.
First, this report deals with the profile of Ahold Delhaize. There are currently several companies
worldwide operating under Ahold Delhaize. The great local brands serve millions of customers every
week in the United States, Europe, and Indonesia. Ahold Delhaize’s strategy is to focus on and give
attention to the following growth areas for all local brands. All the companies are working hard every
day to adapt to the global Leading Together Strategy to meet local needs.
Next thing that has been made is the external analysis. The survival of an organization is determined
in the outside world. The external analysis looks at the meso analysis and the macro analysis. In these
analyses the external factors will be evaluated that will affect Ahold Delhaize. In addition to external
factors, Ahold Delhaize’s figures are also analyzed. This shows that Ahold Delhaize’s figures are
reasonably positive, but are highly dependent on the external environment, such as competitors and
areas in which Ahold Delhaize is located. It is also analyzed that Ahold Delhaize’s key figures had
remained stable in the period 2010-2019. Except for 2015-2016 due to the merging between the two
subsidiaries. Furthermore, the distribution of profit and turnover was examined. This shows that
Ahold Delhaize mainly focuses on the market in the United States, the Netherlands and Central and
Southeastern Europe.
Based on a SWOT analysis, the strengths, and weaknesses in relation to the opportunities and threats
are analyzed for Ahold Delhaize. The SWOT analysis shows that Ahold Delhaize has enough
opportunities to grow in the future, but must deal with the weaknesses and threats, without
becoming a problem for the company.
By making a forecasting between the period 2010-2019, a forecast has been made for the next 2
years. Based on the forecasting, Ahold Delhaize’s sales are expected to increase by no less than 5.6%.
Bases on the top-down forecasting, it is concluded that Ahold Delhaize’s figures will increase in large
sizes in terms of sales and net profit of the company.
Ahold Delhaize appears to be a thriving and profitable company. The expectations for the coming
years are very positive, both the sales and profit appear to be increasing enormously. Earnings per
share have continued to increase in recent years and this will also be the case for the coming years.
This is possible because of the circumstances we are in now, COVID-19. Because most countries are
in lockdown, it is necessary for people to make large purchases. This has resulted in an increase in
the price. In addition, the following advice that has been given is to purchase the shares of Ahold
Delhaize.
2
, Inhoud
Executive summary................................................................................................................................2
Inleiding..................................................................................................................................................5
1. Profiel van de onderneming..............................................................................................................6
1.1 Inleiding........................................................................................................................................6
1.2 7S model.......................................................................................................................................6
1.3 Stakeholdersanalyse.....................................................................................................................8
2. Externe analyse................................................................................................................................10
2.1 Inleiding......................................................................................................................................10
2.2 Vijf krachten model van Porter...................................................................................................10
2.3 DESTEP-Analyse..........................................................................................................................12
2.3.1 Demografisch Factoren........................................................................................................12
2.3.2 Economisch factoren...........................................................................................................13
2.3.3 Sociaal-cultureel..................................................................................................................13
2.3.4 Technologisch......................................................................................................................14
2.3.5 Ecologisch............................................................................................................................15
2.3.6 Politiek juridisch..................................................................................................................15
3 Bedrijfsanalyse..................................................................................................................................17
3.1 Fundamentele Analyse...............................................................................................................17
3.1.1........................................................................................................................ Solvabiliteit
17
3.1.2........................................................................................................................... Liquiditeit
19
3.1.3................................................................................................... Rentabiliteit
20
3.1.4.......................................................................................................... Activiteit kengetallen
22
3.1.5.................................................................................................... Werknemerskengetallen
25
3.1.6........................................................................................................ Beleggingskengetallen
27
3.2 Omzet- en winstanalyse.............................................................................................................29
3.2.1....................................................................................................... Geografische spreiding
29
3.2.2.................................................................................................. Verdeling naar activiteiten
3
OE10 Financiële rapportages
Integrale bedrijfsanalyse
Door
Datum: Januari 2021
,OE10a Financiële rapportages
Onderzoek in het kader van beroepsproduct thema Business Economics.
Hogeschool Inholland Alkmaar
Opleiding: Bachelor Business Studies, Finance & Control en Accountancy
Opdrachtgever: Nicole van Dinteren
Begeleiding: Nicole van Dinteren
Datum: Januari 2021
Studenten:
1
,Executive summary
This report presents the results of the integrated business analysis of Ahold Delhaize. This summary
will reflect the conclusions that have been analyzed for the Ahold Delhaize company. Ahold Delhaize
is a large company. They specialize in different departments which includes supermarkets,
hypermarkets, online supermarket, online non-food, drugstores, and liquor stores. The purpose of
this report is to provide advice on the shares of Ahold Delhaize.
First, this report deals with the profile of Ahold Delhaize. There are currently several companies
worldwide operating under Ahold Delhaize. The great local brands serve millions of customers every
week in the United States, Europe, and Indonesia. Ahold Delhaize’s strategy is to focus on and give
attention to the following growth areas for all local brands. All the companies are working hard every
day to adapt to the global Leading Together Strategy to meet local needs.
Next thing that has been made is the external analysis. The survival of an organization is determined
in the outside world. The external analysis looks at the meso analysis and the macro analysis. In these
analyses the external factors will be evaluated that will affect Ahold Delhaize. In addition to external
factors, Ahold Delhaize’s figures are also analyzed. This shows that Ahold Delhaize’s figures are
reasonably positive, but are highly dependent on the external environment, such as competitors and
areas in which Ahold Delhaize is located. It is also analyzed that Ahold Delhaize’s key figures had
remained stable in the period 2010-2019. Except for 2015-2016 due to the merging between the two
subsidiaries. Furthermore, the distribution of profit and turnover was examined. This shows that
Ahold Delhaize mainly focuses on the market in the United States, the Netherlands and Central and
Southeastern Europe.
Based on a SWOT analysis, the strengths, and weaknesses in relation to the opportunities and threats
are analyzed for Ahold Delhaize. The SWOT analysis shows that Ahold Delhaize has enough
opportunities to grow in the future, but must deal with the weaknesses and threats, without
becoming a problem for the company.
By making a forecasting between the period 2010-2019, a forecast has been made for the next 2
years. Based on the forecasting, Ahold Delhaize’s sales are expected to increase by no less than 5.6%.
Bases on the top-down forecasting, it is concluded that Ahold Delhaize’s figures will increase in large
sizes in terms of sales and net profit of the company.
Ahold Delhaize appears to be a thriving and profitable company. The expectations for the coming
years are very positive, both the sales and profit appear to be increasing enormously. Earnings per
share have continued to increase in recent years and this will also be the case for the coming years.
This is possible because of the circumstances we are in now, COVID-19. Because most countries are
in lockdown, it is necessary for people to make large purchases. This has resulted in an increase in
the price. In addition, the following advice that has been given is to purchase the shares of Ahold
Delhaize.
2
, Inhoud
Executive summary................................................................................................................................2
Inleiding..................................................................................................................................................5
1. Profiel van de onderneming..............................................................................................................6
1.1 Inleiding........................................................................................................................................6
1.2 7S model.......................................................................................................................................6
1.3 Stakeholdersanalyse.....................................................................................................................8
2. Externe analyse................................................................................................................................10
2.1 Inleiding......................................................................................................................................10
2.2 Vijf krachten model van Porter...................................................................................................10
2.3 DESTEP-Analyse..........................................................................................................................12
2.3.1 Demografisch Factoren........................................................................................................12
2.3.2 Economisch factoren...........................................................................................................13
2.3.3 Sociaal-cultureel..................................................................................................................13
2.3.4 Technologisch......................................................................................................................14
2.3.5 Ecologisch............................................................................................................................15
2.3.6 Politiek juridisch..................................................................................................................15
3 Bedrijfsanalyse..................................................................................................................................17
3.1 Fundamentele Analyse...............................................................................................................17
3.1.1........................................................................................................................ Solvabiliteit
17
3.1.2........................................................................................................................... Liquiditeit
19
3.1.3................................................................................................... Rentabiliteit
20
3.1.4.......................................................................................................... Activiteit kengetallen
22
3.1.5.................................................................................................... Werknemerskengetallen
25
3.1.6........................................................................................................ Beleggingskengetallen
27
3.2 Omzet- en winstanalyse.............................................................................................................29
3.2.1....................................................................................................... Geografische spreiding
29
3.2.2.................................................................................................. Verdeling naar activiteiten
3
