center
,Creative Concept Design
10-11-19
Index:
page 3: Step 1: Description project team.
Pages 4 & 5: Step 2: Description of the target group, description of the problem and
description of the action plan.
page 6: Step 3: Mind map.
page 7: Step 4: Elaboration of the start-up phase.
Page 8: Step 5: Elaboration of the diverging phase part 1.
Pages 9 to 13: Step 6: Elaboration of the diverging phase part 2.
Pages 14 to 16: Step 7: Elaboration of the convergent phase part 1.
Pages 17 to 19: Step 8: Elaboration of the convergent phase part 2.
Page 20:Step 9: Completion and Reflection.
, Description project team.
Louck - Green, so it has yellow and blue qualities. He is bad at planning and in terms
of company big or small doesn't matter to him. He is left-oriented in terms of brain
hemisphere, because he rationalizes things more logically than he makes a decision
emotionally.
Tom - Green, so he has yellow and blue qualities, He is the planner and prefers a
creative, small business. He is left-oriented in terms of brain hemisphere, because he
thinks about problems logically and does not let his feelings determine.
Julian - Green, so he has yellow and blue qualities. He's bad at planning and he
doesn't care if it's a big or small company. He is right oriented in his brain, he makes
his decisions more on intuition than on reasoning.
Jordan - Yellow, he prefers a small business and wants to think a little creatively on
his own. He is right oriented in terms of brain hemisphere because he is very creative
and less of logic and reasoning.
Advantages:
You have different prototypes in a team. This is beneficial because it can support a
team. This will be good in the future, because you have different opinions and
thoughts in a team.
Case article 13 Empty buildings in the city center
Case article 9 misperception of AirBNB