Unit 9 – P1,P2 & M1
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
Identifying and describing the different promotional tools that
are used by John Lewis and British Heart Foundation to promote
their products and service
Sales promotion
This is a process that is to promote a growth in sales and influence possible
customers to buy its good and service. Generally short-term techniques are used by
this process whereas the examples include competitions, vouchers and coupons,
discounted prices. A private limited company called John Lewis uses this process to
attract customers and create a good.
Although it is rare, sales promotion is also used by British Heart Foundation for
instance, the organisation might host a raffle ticket event whereby customers will buy
tickets with numbers and the number that is required will win a prize
Advertising
This is an activity or process that is used to
commercialising or to present products or services to
customers by the organisations. This process is a
long term method whereby it can be used over and
over until it expires. Advertising is the one that is
mostly used by the business. This type of
advertisement that is mainly used by John Lewis is
online advertising to inform customers to purchase
its merchandise for instance, television commercial.
Direct mailing is a form of advertising that is also
used by the business in order to inform the benefits of shopping at John Lewis
Also British Heart Foundation also uses this type of promotional tool. Newspaper and
poster advertising is the main form of advertising that is used by the business to
persuade customers to donate in order to fight against heart diseases and problems.
This promotion tool is the most commonly used one as well. The business uses
celebrities as well to advertise its campaign to fight against heart disease for an
example the Duchess of Cambridge sister who is Pippa Middleton helps the
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
Identifying and describing the different promotional tools that
are used by John Lewis and British Heart Foundation to promote
their products and service
Sales promotion
This is a process that is to promote a growth in sales and influence possible
customers to buy its good and service. Generally short-term techniques are used by
this process whereas the examples include competitions, vouchers and coupons,
discounted prices. A private limited company called John Lewis uses this process to
attract customers and create a good.
Although it is rare, sales promotion is also used by British Heart Foundation for
instance, the organisation might host a raffle ticket event whereby customers will buy
tickets with numbers and the number that is required will win a prize
Advertising
This is an activity or process that is used to
commercialising or to present products or services to
customers by the organisations. This process is a
long term method whereby it can be used over and
over until it expires. Advertising is the one that is
mostly used by the business. This type of
advertisement that is mainly used by John Lewis is
online advertising to inform customers to purchase
its merchandise for instance, television commercial.
Direct mailing is a form of advertising that is also
used by the business in order to inform the benefits of shopping at John Lewis
Also British Heart Foundation also uses this type of promotional tool. Newspaper and
poster advertising is the main form of advertising that is used by the business to
persuade customers to donate in order to fight against heart diseases and problems.
This promotion tool is the most commonly used one as well. The business uses
celebrities as well to advertise its campaign to fight against heart disease for an
example the Duchess of Cambridge sister who is Pippa Middleton helps the
