ENGL-216 Week 4 Course Project: Outline, in-text citations, References page (GRADED)

ormal Report/Proposal Outline Template Your name: Christopher Stratton Jr. Directions: Refer to your textbook (Chapter 2, page 48 and Chapter 10, page 311) and the Week 4 Lecture to complete this outline. Write in complete sentences, not single words or short phrases. Be as detailed as possible, adding in-text citations for all references noted on your References page from Week 3, which should also be included here. The more information you place in this final outline, the less work you will have to do for the report drafts. Introduction: This section sets the stage and purpose of the report. See page 320 in the text for help in completing this section. (Minimum of one sentence per point) Purpose: The purpose of this report is to depict the importance of social media usage in business marketing and advertising. Description/Background: Technology and social media has continued to grow and allows for anybody to contact and advertise whatever they want around the world just from social media sites. Scope: The objective of this report is to persuade the company to grow a social media presence that will allow for easier consumer connectivity, cheaper advertising and broadening their company brand. Discussion: This section, the longest in your report, will vary depending on your topic, but you should have at least three main points (facts, arguments, etc.) to be developed, which should stem from solid evidence. The sub-points further define each of the main points. Include correctly formatted APA in-text references within the outline below for each reference listed on the Reference page. (Minimum of one sentence per point) I. Technology based advertising is a continued trend in today’s economy. A. In the State of Michigan, many event centers have evolved to social networking to update events and connect with fans. (Kay, C., 2010) B. Linkedin and other social media sites allows for professionals to connect with one another and even offers possible employment for users. (Henderson, R., 2016) II. Social media Marketing and advertising is key to company success. A. Particularly in small businesses who don’t have the money to afford extensive advertising, social media can connect with potential consumers. (Schaupp, C., 2014)