Google ads Apps certification
2022
What are Google app campaigns?
Automated app type
Drive installs
In-app conversions
Key benefits:
Reach: Google search, Play, YouTube, Discover & 3M websites and apps
Relevant: Delivering the right ad to the right user
Simnplicity: Content from appstores is used to design a variety of ads
Marketing goals in different fases:
launch: Focus on installs - CPI
Growth: Focus on installs & in-app actions
Maturity: Established CPI goal, target users that are known to be valuable
Well established: Focus on retention, decrease churn rates
Google analytics for Firebase SDK
Firebase is Google’s app development platform
Has 18 products
One of them is Google Analytics for Firebase
It measures in-app behavior
Google ads Apps certification 2022 1
, Minimum conversion events needed: 300 over a period of 30 days
Data captured with conversion tracking powers the machine
learning for Google app campaigns.
Tracking tools:
GA4F - free
AppsFlyer
ADWAYS
Branch
Adjust
KOCHAVA
Singular
App campaigns structure
App campaigns have 3 subtypes:
App installs
App engagement
App pre-registration (android only)
Daily budget:
Daily budget should at least be 50x the tCPI (Cost per install)
Daily budget should at least be 10x the tCPA (Cost per action)
Google ads Apps certification 2022 2
2022
What are Google app campaigns?
Automated app type
Drive installs
In-app conversions
Key benefits:
Reach: Google search, Play, YouTube, Discover & 3M websites and apps
Relevant: Delivering the right ad to the right user
Simnplicity: Content from appstores is used to design a variety of ads
Marketing goals in different fases:
launch: Focus on installs - CPI
Growth: Focus on installs & in-app actions
Maturity: Established CPI goal, target users that are known to be valuable
Well established: Focus on retention, decrease churn rates
Google analytics for Firebase SDK
Firebase is Google’s app development platform
Has 18 products
One of them is Google Analytics for Firebase
It measures in-app behavior
Google ads Apps certification 2022 1
, Minimum conversion events needed: 300 over a period of 30 days
Data captured with conversion tracking powers the machine
learning for Google app campaigns.
Tracking tools:
GA4F - free
AppsFlyer
ADWAYS
Branch
Adjust
KOCHAVA
Singular
App campaigns structure
App campaigns have 3 subtypes:
App installs
App engagement
App pre-registration (android only)
Daily budget:
Daily budget should at least be 50x the tCPI (Cost per install)
Daily budget should at least be 10x the tCPA (Cost per action)
Google ads Apps certification 2022 2
