Summary Business Research
Techniques
Premaster for Supply Chain Management
Business Research Techniques for Premaster 2022
Tilburg University
, 2
Business Research Techniques for Premaster; Tilburg University 2022
, Contents
Summary BRT Week 1:................................................................................................................................5
Module 1: The Research Process..............................................................................................................5
Why business research?......................................................................................................................5
The stages of the research process......................................................................................................5
Summary BRT Week 2:................................................................................................................................6
Module 2: Theory Formation...................................................................................................................6
A demarcated business problem.........................................................................................................6
Problem relevance...............................................................................................................................6
Research questions..............................................................................................................................6
Literature review & Conceptual model................................................................................................6
Research hypotheses...........................................................................................................................7
Summary BRT Week 3:................................................................................................................................8
Module 3: Choosing a Research Strategy.................................................................................................8
Three major research strategies..........................................................................................................8
Correlational vs. causal research strategies.........................................................................................8
Summary BRT Week 4:................................................................................................................................9
Module 4: Data Collection (and Analysis)................................................................................................9
How to structure a data set?...............................................................................................................9
Sampling..............................................................................................................................................9
Measurement....................................................................................................................................10
Choosing statistical tests....................................................................................................................11
Summary BRT Week 5:..............................................................................................................................14
Module 5: Reliability and Validity..........................................................................................................14
Measurement reliability and validity.................................................................................................14
Internal and external validity.............................................................................................................14
Summary BRT Week 6:..............................................................................................................................15
Module 6: Survey Research....................................................................................................................15
Polls vs. surveys.................................................................................................................................15
Survey measures................................................................................................................................15
Survey mode......................................................................................................................................16
Reliability and validity in survey research..........................................................................................16
3
Business Research Techniques for Premaster; Tilburg University 2022
Techniques
Premaster for Supply Chain Management
Business Research Techniques for Premaster 2022
Tilburg University
, 2
Business Research Techniques for Premaster; Tilburg University 2022
, Contents
Summary BRT Week 1:................................................................................................................................5
Module 1: The Research Process..............................................................................................................5
Why business research?......................................................................................................................5
The stages of the research process......................................................................................................5
Summary BRT Week 2:................................................................................................................................6
Module 2: Theory Formation...................................................................................................................6
A demarcated business problem.........................................................................................................6
Problem relevance...............................................................................................................................6
Research questions..............................................................................................................................6
Literature review & Conceptual model................................................................................................6
Research hypotheses...........................................................................................................................7
Summary BRT Week 3:................................................................................................................................8
Module 3: Choosing a Research Strategy.................................................................................................8
Three major research strategies..........................................................................................................8
Correlational vs. causal research strategies.........................................................................................8
Summary BRT Week 4:................................................................................................................................9
Module 4: Data Collection (and Analysis)................................................................................................9
How to structure a data set?...............................................................................................................9
Sampling..............................................................................................................................................9
Measurement....................................................................................................................................10
Choosing statistical tests....................................................................................................................11
Summary BRT Week 5:..............................................................................................................................14
Module 5: Reliability and Validity..........................................................................................................14
Measurement reliability and validity.................................................................................................14
Internal and external validity.............................................................................................................14
Summary BRT Week 6:..............................................................................................................................15
Module 6: Survey Research....................................................................................................................15
Polls vs. surveys.................................................................................................................................15
Survey measures................................................................................................................................15
Survey mode......................................................................................................................................16
Reliability and validity in survey research..........................................................................................16
3
Business Research Techniques for Premaster; Tilburg University 2022
