We Live in a Global
Economy
1-1 The Foundation of
International Business
1-2 International Business Basics
© 2011 South-Western | Cengage Learning
, INTERNATIONAL BUSINESS, 4e CHAPTER
LESSON 1-1 1
The Foundation of International
Business
Distinguish between domestic
GOALS business and international
business.
Discuss the reasons why
international business is important.
Understand that international trade
is not just a recent event.
© 2011 South-Western | Cengage Learning SLIDE 2