Marketing management (BT1203) readings summary
This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
Geschreven voor
Documentinformatie
- Geüpload op
- 1 december 2022
- Aantal pagina's
- 12
- Geschreven in
- 2022/2023
- Type
- SAMENVATTING
Onderwerpen
- marketing management
- stp
- 3c’s
- segmentation
- targeting
- positioning
- price
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4p’s
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pppp
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ccc
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place
-
product
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promotion
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marketing analysis
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marketing tactics
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marketing strategy
Ook beschikbaar in voordeelbundel