Unit 6 / Managing a Successful Business Project
Table of Contents
Task 01 – LO 1: (P1,P2,P3,M1,D1) Developing a business recovery roadmap to rebuild
advertising and sales after a global pandemic.............................................................................3
1.1 Introduction........................................................................................................................ 3
1.2 Aims and Objectives of the Project.....................................................................................3
1.3 Purpose and Benefits of the project....................................................................................3
2 Management Plan and Life Cycle ............................................................................................4
2.1 What is Management? .......................................................................................................4
2.2 What is a Project?.............................................................................................................. 4
2.3 What is Project Management? ...........................................................................................4
2.4 What is the Project Management Life Cycle? ....................................................................4
2.4.1 Initiation Phase ........................................................................................................... 4
2.4.2 Planning Phase ........................................................................................................... 4
2.4.3 Execution .................................................................................................................... 5
2.4.4 Closure ....................................................................................................................... 5
2.5 Business Case................................................................................................................... 5
2.5.1 Scope of the project.....................................................................................................5
2.5.2 Project Deliverables.....................................................................................................5
2.5.3 Timeline of the project..................................................................................................6
2.5.4 Roles and responsibilities............................................................................................6
2.5.5 Quality......................................................................................................................... 7
2.5.6 Budget......................................................................................................................... 8
2.5.7 Communication Plan....................................................................................................9
2.5.8 Risk Analysis............................................................................................................... 9
2.5.9 Significance and Restraints........................................................................................10
3 Initial Planning........................................................................................................................ 11
3.1 Work Breakdown Structure...............................................................................................11
3.2 Gantt Chart....................................................................................................................... 11
3.3 Milestones........................................................................................................................ 13
3.4 Change Management.......................................................................................................14
3.5 Evaluation of Tools and Techniques ................................................................................14
4 Task 02 – LO2:(P4) Research Planning and Market Research...............................................16
Student Name / Student ID 1
, Unit 6 / Managing a Successful Business Project
4.1 Background study of the research....................................................................................16
4.2 Research objectives......................................................................................................... 16
4.3 Constraints of Research...................................................................................................16
4.4 Brief Literature review.......................................................................................................17
4.5 Research Methodology.....................................................................................................18
4.5.1 Research Method.......................................................................................................18
4.5.2 Research strategy .....................................................................................................19
4.5.3 Sampling.................................................................................................................... 20
4.5.4 Data collection tools...................................................................................................20
4.6 LO3: (P5,P6,M3,D2) Carry small research by applying qualitative and quantitative
methods is a preliminary step of the project...........................................................................22
4.7 Recovery Plan.................................................................................................................. 27
5 LO4: (P7,M4) Reflection Report..............................................................................................28
6 Conclusion.............................................................................................................................. 28
7 References............................................................................................................................. 29
8 Appendix – Research Questions.............................................................................................31
Figure 1 Quality Management Technique....................................................................................7
Figure 2 Quality Control Planning................................................................................................8
Figure 3 Types of Communication...............................................................................................9
Figure 4 Kanban Board.............................................................................................................. 12
Figure 5 Milestones Illustration..................................................................................................13
Figure 6 WBS with Milestones in red.........................................................................................14
Table 1 Own Tasks as Project Manager and Interviewer.............................................................7
Table 2 Budget Plan for Project...................................................................................................9
Table 3 Risk and Solution.......................................................................................................... 10
Table 4 Gantt Chart................................................................................................................... 11
Student Name / Student ID 2
, Unit 6 / Managing a Successful Business Project
Task 01 – LO 1: (P1,P2,P3,M1,D1) Developing a business
recovery roadmap to rebuild advertising and sales after a
global pandemic
1.1 Introduction
This project is planned and conducted to study the effect of the pandemic on businesses in a
specific industry. This project aims to provide a roadmap to recovery for businesses starting or
already functioning during the Covid – 19 era.
1.2 Aims and Objectives of the Project
The aim of this project is to develop a business recovery plan for marketing and sales of a
business affected by the Covid - 19 pandemic to sustain it in the competitive market (Dudovskiy,
n.d.).
The objectives of this project are as follows :
1) Explore the changes that took place with regards to sales and marketing in businesses
during the pandemic
2) Identify the impact of the changes in marketing and sales to organization
3) Identify the specific tools and techniques used by the selected organization to recover its
performance in sales and marketing
4) Develop a business recovery roadmap for the selected organization in sales and
marketing
1.3 Purpose and Benefits of the project
The justification for a project's existence is explained by its goal. It is the feeling of what has
been done, the aim or dream followed by the enterprise, or the path it has taken and continues
to take (Beauchesne, 2019).
The purpose of the project is to understand the impact of a pandemic to a company of the
Health and Wellness industry and the specific method(s) used to recover the performance
through marketing department.
The benefits of carrying out the project include gaining knowledge of updated methods used to
revitalize a company in the current era of Covid – 19. The findings can also further assist new
company owners or employees to recover and improve their performance.
Student Name / Student ID 3
, Unit 6 / Managing a Successful Business Project
2 Management Plan and Life Cycle
2.1 What is Management?
Management is a specific process that consists of forecasting, organising, performing, and
regulating; it incorporates qualitative and quantitative elements and is executed to meet pre-
determined goals (George R Terry, 1953).
2.2 What is a Project?
A project is a series of interconnected actions carried out over a certain amount of time with the
intention of delivering a unique but best possible conclusion (Baguley, 1995).
2.3 What is Project Management?
Project management is the use of techniques, methods, skills, knowledge, and experience to
achieve particular project objectives within set boundaries. PM has final deliverables that are
limited in time and money. A significant distinction between project management and just
“management” is that project management has a final result and a time frame, whereas
management is an ongoing activity. Therefore, project management comes under the broad
subject of management (ProjectManagement Institute, n.d.).
2.4 What is the Project Management Life Cycle?
The project management lifecycle is a step-by-step model of best practices for guiding an entire
project. This project management technique is divided into four stages: initiating, planning,
executing, and closing. When followed, the probability of successfully completing a project is
high (Coursera, 2022).
2.4.1 Initiation Phase
The objectives of the project will be established in the initiation phase. The project's goals,
scope, risks, budget and resources, as well as what responsibilities are expected to accomplish
the project will be determined. This information will be recorded in a document called a project
proposal. Furthermore, acknowledging stakeholders' expectations of the project and the overall
purpose will provide involved individuals with clear guidance. Information on the related people
involved, benefits, risks and key phases are noted in the project charter. This is a vital phase in
securing the project's success. Without a definition of what has to be delivered, and how and
why, the project risks underperforming and failing to meet the requirements (Coursera, 2022).
2.4.2 Planning Phase
The actual steps needed to complete the project will be identified during the planning phase.
The budgets, schedules, and milestones, as well as gathering resources and documentation will
be curated. This stage also involves assessing and anticipating risk, and developing change
management methods, and communication strategies. Assigning the roles and responsibilities
Student Name / Student ID 4
Table of Contents
Task 01 – LO 1: (P1,P2,P3,M1,D1) Developing a business recovery roadmap to rebuild
advertising and sales after a global pandemic.............................................................................3
1.1 Introduction........................................................................................................................ 3
1.2 Aims and Objectives of the Project.....................................................................................3
1.3 Purpose and Benefits of the project....................................................................................3
2 Management Plan and Life Cycle ............................................................................................4
2.1 What is Management? .......................................................................................................4
2.2 What is a Project?.............................................................................................................. 4
2.3 What is Project Management? ...........................................................................................4
2.4 What is the Project Management Life Cycle? ....................................................................4
2.4.1 Initiation Phase ........................................................................................................... 4
2.4.2 Planning Phase ........................................................................................................... 4
2.4.3 Execution .................................................................................................................... 5
2.4.4 Closure ....................................................................................................................... 5
2.5 Business Case................................................................................................................... 5
2.5.1 Scope of the project.....................................................................................................5
2.5.2 Project Deliverables.....................................................................................................5
2.5.3 Timeline of the project..................................................................................................6
2.5.4 Roles and responsibilities............................................................................................6
2.5.5 Quality......................................................................................................................... 7
2.5.6 Budget......................................................................................................................... 8
2.5.7 Communication Plan....................................................................................................9
2.5.8 Risk Analysis............................................................................................................... 9
2.5.9 Significance and Restraints........................................................................................10
3 Initial Planning........................................................................................................................ 11
3.1 Work Breakdown Structure...............................................................................................11
3.2 Gantt Chart....................................................................................................................... 11
3.3 Milestones........................................................................................................................ 13
3.4 Change Management.......................................................................................................14
3.5 Evaluation of Tools and Techniques ................................................................................14
4 Task 02 – LO2:(P4) Research Planning and Market Research...............................................16
Student Name / Student ID 1
, Unit 6 / Managing a Successful Business Project
4.1 Background study of the research....................................................................................16
4.2 Research objectives......................................................................................................... 16
4.3 Constraints of Research...................................................................................................16
4.4 Brief Literature review.......................................................................................................17
4.5 Research Methodology.....................................................................................................18
4.5.1 Research Method.......................................................................................................18
4.5.2 Research strategy .....................................................................................................19
4.5.3 Sampling.................................................................................................................... 20
4.5.4 Data collection tools...................................................................................................20
4.6 LO3: (P5,P6,M3,D2) Carry small research by applying qualitative and quantitative
methods is a preliminary step of the project...........................................................................22
4.7 Recovery Plan.................................................................................................................. 27
5 LO4: (P7,M4) Reflection Report..............................................................................................28
6 Conclusion.............................................................................................................................. 28
7 References............................................................................................................................. 29
8 Appendix – Research Questions.............................................................................................31
Figure 1 Quality Management Technique....................................................................................7
Figure 2 Quality Control Planning................................................................................................8
Figure 3 Types of Communication...............................................................................................9
Figure 4 Kanban Board.............................................................................................................. 12
Figure 5 Milestones Illustration..................................................................................................13
Figure 6 WBS with Milestones in red.........................................................................................14
Table 1 Own Tasks as Project Manager and Interviewer.............................................................7
Table 2 Budget Plan for Project...................................................................................................9
Table 3 Risk and Solution.......................................................................................................... 10
Table 4 Gantt Chart................................................................................................................... 11
Student Name / Student ID 2
, Unit 6 / Managing a Successful Business Project
Task 01 – LO 1: (P1,P2,P3,M1,D1) Developing a business
recovery roadmap to rebuild advertising and sales after a
global pandemic
1.1 Introduction
This project is planned and conducted to study the effect of the pandemic on businesses in a
specific industry. This project aims to provide a roadmap to recovery for businesses starting or
already functioning during the Covid – 19 era.
1.2 Aims and Objectives of the Project
The aim of this project is to develop a business recovery plan for marketing and sales of a
business affected by the Covid - 19 pandemic to sustain it in the competitive market (Dudovskiy,
n.d.).
The objectives of this project are as follows :
1) Explore the changes that took place with regards to sales and marketing in businesses
during the pandemic
2) Identify the impact of the changes in marketing and sales to organization
3) Identify the specific tools and techniques used by the selected organization to recover its
performance in sales and marketing
4) Develop a business recovery roadmap for the selected organization in sales and
marketing
1.3 Purpose and Benefits of the project
The justification for a project's existence is explained by its goal. It is the feeling of what has
been done, the aim or dream followed by the enterprise, or the path it has taken and continues
to take (Beauchesne, 2019).
The purpose of the project is to understand the impact of a pandemic to a company of the
Health and Wellness industry and the specific method(s) used to recover the performance
through marketing department.
The benefits of carrying out the project include gaining knowledge of updated methods used to
revitalize a company in the current era of Covid – 19. The findings can also further assist new
company owners or employees to recover and improve their performance.
Student Name / Student ID 3
, Unit 6 / Managing a Successful Business Project
2 Management Plan and Life Cycle
2.1 What is Management?
Management is a specific process that consists of forecasting, organising, performing, and
regulating; it incorporates qualitative and quantitative elements and is executed to meet pre-
determined goals (George R Terry, 1953).
2.2 What is a Project?
A project is a series of interconnected actions carried out over a certain amount of time with the
intention of delivering a unique but best possible conclusion (Baguley, 1995).
2.3 What is Project Management?
Project management is the use of techniques, methods, skills, knowledge, and experience to
achieve particular project objectives within set boundaries. PM has final deliverables that are
limited in time and money. A significant distinction between project management and just
“management” is that project management has a final result and a time frame, whereas
management is an ongoing activity. Therefore, project management comes under the broad
subject of management (ProjectManagement Institute, n.d.).
2.4 What is the Project Management Life Cycle?
The project management lifecycle is a step-by-step model of best practices for guiding an entire
project. This project management technique is divided into four stages: initiating, planning,
executing, and closing. When followed, the probability of successfully completing a project is
high (Coursera, 2022).
2.4.1 Initiation Phase
The objectives of the project will be established in the initiation phase. The project's goals,
scope, risks, budget and resources, as well as what responsibilities are expected to accomplish
the project will be determined. This information will be recorded in a document called a project
proposal. Furthermore, acknowledging stakeholders' expectations of the project and the overall
purpose will provide involved individuals with clear guidance. Information on the related people
involved, benefits, risks and key phases are noted in the project charter. This is a vital phase in
securing the project's success. Without a definition of what has to be delivered, and how and
why, the project risks underperforming and failing to meet the requirements (Coursera, 2022).
2.4.2 Planning Phase
The actual steps needed to complete the project will be identified during the planning phase.
The budgets, schedules, and milestones, as well as gathering resources and documentation will
be curated. This stage also involves assessing and anticipating risk, and developing change
management methods, and communication strategies. Assigning the roles and responsibilities
Student Name / Student ID 4
