Click to edit Master title style
Amity School of Business
Module- 4
Consumer Behaviour
Dr. Deepa Kapoor
Amity School of Business
1
, Click toKey
editConcepts
Master title style Amity School of Business
• Consumer Buying Behavior – Concept
• Factors Affecting Buyer Behavior
• Buying Behavior for Consumer Markets and
Industrial Markets
• Buying Decision Process
• Types of Buying Situations
• Diffusion of Innovation & Consumer Adoption
Process.
2
, Click to edit Master title style
Amity School of Business
Consumer Behavior: Definition
• The behavior that consumers display in
searching for, purchasing, using,
evaluating, and disposing of products and
services that they expect will satisfy their
needs.
3
Amity School of Business
Module- 4
Consumer Behaviour
Dr. Deepa Kapoor
Amity School of Business
1
, Click toKey
editConcepts
Master title style Amity School of Business
• Consumer Buying Behavior – Concept
• Factors Affecting Buyer Behavior
• Buying Behavior for Consumer Markets and
Industrial Markets
• Buying Decision Process
• Types of Buying Situations
• Diffusion of Innovation & Consumer Adoption
Process.
2
, Click to edit Master title style
Amity School of Business
Consumer Behavior: Definition
• The behavior that consumers display in
searching for, purchasing, using,
evaluating, and disposing of products and
services that they expect will satisfy their
needs.
3
