International Marketing Final Exam NDSU WRIGHT
Verified 100%
A firm engaging in ___________ marketing has the highest commitment to international
marketing and does not focus primarily on national or regional segmentation.
Global Marketing
STATEMENT A: The United States constitutes one of the most important target markets
in the world, consuming a high percentage of worldwide products and services, but it is
losing its dominant position.
STATEMENT B: Only companies from large countries are able to achieve global market
dominance, due to their large home market.
Statement A is true, statement B is false
STATEMENT A: Global marketing companies focus primarily on national and regional
segmentation.
STATEMENT B: A company engaged in export marketing has a geocentric philosophy
to internationalization.
Both statements are false.
A: There is substantial overlap between BUSN 340 (International Business), MGMT 440
(International Management) and MRKT 440 (International marketing).
STATEMENT B: With global marketing, the firm coordinates is marketing activities
across different countries without a country or a regional focus.
Both statements are true.
During the ___________stage of the international product life cycle the core product is
likely to achieve a standard in a particular industry and firms increasingly compete on
price.
Maturity
If a company from the United States sets up a subsidiary in a country in the European
Union, that company is
A corporate citizen of the European Union
A firm with a(n) _____________ orientation believes that domestic strategies,
techniques, and personnel are superior to foreign ones.
Ethnocentric
Which of the following is NOT an example of a strategy used specifically to minimize the
effect of the self-reference criterion?
Engaging in foreign exchange restrictions
Which of the following is NOT true of ethnocentrism?
All of the above are true of ethnocentrism
A firm with a(n) _____________ orientation perceives the entire world—without national
and regional distinctions—as a potential market with identifiable, homogeneous
segments that need to be addressed with tailored marketing strategies, regardless of
geographic location or nationality.
Geocentric
1) Which of the following is(are) example(s) of Big Emerging Markets?
Both A and D
2) ______ are laws in the company's home country.
, Home-country laws
1. _______ is a comprehensive body of written laws that specify what constitutes legal
behavior, and has its roots in Roman law.
Code Law
The legal system in the United States is based on _________ .
Common Law
STATEMENT A: Confiscation refers to the seizing of company assets and/or investors'
assets without any compensation.
STATEMENT B: Code law is based on prior court rulings (legal precedent).
Statement A is true, statement B is false.
In the Rostow Modernization Model, countries in the ______ stage are characterized by
the adoption of technology in all the sectors of the economy.
Drive to maturity
STATEMENT A: The traditional society stage of economic development in the Rostow
model is characterized as dominated by manufacturing.
STATEMENT B: According to the World Bank, countries are classified in three groups:
high-income, middle-income, and low-income.
Statement B is true, statement A is false.
____ present the greatest potential for international trade and expansion because they
are developing rapidly and their economies are characterized by rapid growth.
Countries with emerging markets
STATEMENT A: Corruption laws are designed to prevent multinational corporations
from using unethical means to obtain competitive advantage in a particular market.
STATEMENT B: According to the U.S. Foreign Corrupt Practices Act, it is illegal for
companies and their representatives to bribe government officials and other politicians
or candidates to political office.
Both statements are true.
In the _______ stage of the Marxist-Leninist model of economic development, the state
begins to take over private property - and private property gradually disappears.
Socialist society
1. Which of the following is issued on a discretionary basis and used to restrict imports
of a given product?
Nonautomatic import license
1. Strict bans against U.S. beef, or against bioengineered corn and beans are nontariff
barriers known as
Standards
1. STATEMENT A: Voluntary export restraints are not an example of a nontariff barrier -
in fact, they are voluntary and thus they are not a barrier to trade.
STATEMENT B: Dumping refers to discarding products illegally before crossing borders
in order to avoid paying duties.
Both statements are false.
1. A(n) ____ is initiated as the result of an action group calling for a ban on consumption
of all goods associated with a particular company and/or country.
Boycott
1. Which of the following United Nations Organizations promotes the integration of
trade?
Verified 100%
A firm engaging in ___________ marketing has the highest commitment to international
marketing and does not focus primarily on national or regional segmentation.
Global Marketing
STATEMENT A: The United States constitutes one of the most important target markets
in the world, consuming a high percentage of worldwide products and services, but it is
losing its dominant position.
STATEMENT B: Only companies from large countries are able to achieve global market
dominance, due to their large home market.
Statement A is true, statement B is false
STATEMENT A: Global marketing companies focus primarily on national and regional
segmentation.
STATEMENT B: A company engaged in export marketing has a geocentric philosophy
to internationalization.
Both statements are false.
A: There is substantial overlap between BUSN 340 (International Business), MGMT 440
(International Management) and MRKT 440 (International marketing).
STATEMENT B: With global marketing, the firm coordinates is marketing activities
across different countries without a country or a regional focus.
Both statements are true.
During the ___________stage of the international product life cycle the core product is
likely to achieve a standard in a particular industry and firms increasingly compete on
price.
Maturity
If a company from the United States sets up a subsidiary in a country in the European
Union, that company is
A corporate citizen of the European Union
A firm with a(n) _____________ orientation believes that domestic strategies,
techniques, and personnel are superior to foreign ones.
Ethnocentric
Which of the following is NOT an example of a strategy used specifically to minimize the
effect of the self-reference criterion?
Engaging in foreign exchange restrictions
Which of the following is NOT true of ethnocentrism?
All of the above are true of ethnocentrism
A firm with a(n) _____________ orientation perceives the entire world—without national
and regional distinctions—as a potential market with identifiable, homogeneous
segments that need to be addressed with tailored marketing strategies, regardless of
geographic location or nationality.
Geocentric
1) Which of the following is(are) example(s) of Big Emerging Markets?
Both A and D
2) ______ are laws in the company's home country.
, Home-country laws
1. _______ is a comprehensive body of written laws that specify what constitutes legal
behavior, and has its roots in Roman law.
Code Law
The legal system in the United States is based on _________ .
Common Law
STATEMENT A: Confiscation refers to the seizing of company assets and/or investors'
assets without any compensation.
STATEMENT B: Code law is based on prior court rulings (legal precedent).
Statement A is true, statement B is false.
In the Rostow Modernization Model, countries in the ______ stage are characterized by
the adoption of technology in all the sectors of the economy.
Drive to maturity
STATEMENT A: The traditional society stage of economic development in the Rostow
model is characterized as dominated by manufacturing.
STATEMENT B: According to the World Bank, countries are classified in three groups:
high-income, middle-income, and low-income.
Statement B is true, statement A is false.
____ present the greatest potential for international trade and expansion because they
are developing rapidly and their economies are characterized by rapid growth.
Countries with emerging markets
STATEMENT A: Corruption laws are designed to prevent multinational corporations
from using unethical means to obtain competitive advantage in a particular market.
STATEMENT B: According to the U.S. Foreign Corrupt Practices Act, it is illegal for
companies and their representatives to bribe government officials and other politicians
or candidates to political office.
Both statements are true.
In the _______ stage of the Marxist-Leninist model of economic development, the state
begins to take over private property - and private property gradually disappears.
Socialist society
1. Which of the following is issued on a discretionary basis and used to restrict imports
of a given product?
Nonautomatic import license
1. Strict bans against U.S. beef, or against bioengineered corn and beans are nontariff
barriers known as
Standards
1. STATEMENT A: Voluntary export restraints are not an example of a nontariff barrier -
in fact, they are voluntary and thus they are not a barrier to trade.
STATEMENT B: Dumping refers to discarding products illegally before crossing borders
in order to avoid paying duties.
Both statements are false.
1. A(n) ____ is initiated as the result of an action group calling for a ban on consumption
of all goods associated with a particular company and/or country.
Boycott
1. Which of the following United Nations Organizations promotes the integration of
trade?
