A summary of
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 4: Consumers as decision-makers
Contents
Chapter 7: Learning and Memory .......................................................................................... 2
Chapter 8: Attitudes ............................................................................................................... 6
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 4: Consumers as decision-makers
Contents
Chapter 7: Learning and Memory .......................................................................................... 2
Chapter 8: Attitudes ............................................................................................................... 6
