Unit 5
A how to Guide by Mr Merrigan
,The scenario
,Task 1 -
• There are three tasks( with individual tasks within that)
We Will start with P1
, P1 -
This is what needs to be covered
This will be a PPT presentation, Ensure it is neat with the
same house style throughout.
1. What is the marketing function? What does the
marketing department do? Why is it important that
the business understands its market?
2. How does the marketing department link with other
functional areas within the business?
3. What are objectives? What specific marketing
objectives be? What are SMART objectives? Why do
businesses set objectives?
4. What is a marketing strategy? Describe it with
examples.
5. Define marketing analysis.
6. Explain the marketing mix. Use examples of the
marketing mix of a business you have researched.
Above is HOW you will cover
A how to Guide by Mr Merrigan
,The scenario
,Task 1 -
• There are three tasks( with individual tasks within that)
We Will start with P1
, P1 -
This is what needs to be covered
This will be a PPT presentation, Ensure it is neat with the
same house style throughout.
1. What is the marketing function? What does the
marketing department do? Why is it important that
the business understands its market?
2. How does the marketing department link with other
functional areas within the business?
3. What are objectives? What specific marketing
objectives be? What are SMART objectives? Why do
businesses set objectives?
4. What is a marketing strategy? Describe it with
examples.
5. Define marketing analysis.
6. Explain the marketing mix. Use examples of the
marketing mix of a business you have researched.
Above is HOW you will cover
