INHOUDSTAFEL GEDRAGSECONOMIE
Introductie
1. Geschiedenis.1
1.1.Gedragseconomie.1
Real world appilactions.1
Paternalism.1
Obama.d18
1.2.Geschiedenis.1
Moral philosophy.1
Adam smith.1
Theory of moral sentiments.1
Invisible hand.1
Jeremy bentham.1
Utility theory.1
Algemeen nut.1
Vilfredo Pareto.1
Inkomstenverdeling.1
Herbert Simon.1
Kahneman & Tversky.1
Anomalies.1
Thaler.1
Love & hate.2
1.3.Criteria good theory (Stigles, 1965).2
Congruence with reality.2
Generality.2
Tractability.2
Parsimony.2
1.4.Discounted utility model.2
Ainsly.2
Hyperbolisch.2
1.5.Rationality in the standard economic model.3
1.5.1. Assumptions of the standard economic model of consumer
behavior.3
People act with full information.3
Full external knowledge.3
People have known preferences.3
Full internal knowledge.3
People choose the best option available.3
Rational choices.3
1.5.2. People have known preferences.3
Ranking principle.3
Indifference curve.3
Bundle.4
Utility.4
Completeness.4
Transitivity.4
Consistency.4
1.5.3. Compromise effect.4
Anomalie.4
1
Febe Van Der Smissen 2022-2023
, Middelste.4
1.5.4. Advantages of the standard economic model.4
2. In de praktijk.5
2.1.Context.5
Relative.5
2.1.1. Estimated statistics (Ariely).5
Ariely.5
Decoy.5
2.1.2. Attraction effect.5
Valse optie.5
2.2.Anchoring and adjustment (Ariely, Loewenstein an Prelec).5
Ariely.5
Loewenstein.5
Prelec.5
Vlerick.d41
Campbell.d45
Broodrooster.5
2.2.1. Wine experiment.5
Veiling.5
Bieding.5
Referentieniveau.5
2.3.Mental accounting (Thaler).5
Thaler.5
2.3.1. Questions.5
Museum ticket.5
Label.5
Gokkers.6
Shoppen.6
Rationaliseren.6
2.4.The cost of zero.6
2.4.1. Question.6
Chocolade.6
Gratis.6
2.4.2. Free is an emotional hot button.6
Feels good.6
Bad decision.6
Time.6
Drive social policy.6
2.5.Loss aversion.6
2.5.1. Question.6
Fire.6
Ontslaan.6
Saving frame.6
Firing frame.7
Reference dependent.7
2.5.2. Prospect theory (Kahneman & Tversky).7
Kahneman.7
Tversky.7
Reference dependence.7
Diminishing sensitivity.7
Loss aversion.7
Risk seeking.7
Risk aversion.7
Biefstuk.7
2
Febe Van Der Smissen 2022-2023
, 3. Anomalies.8
Predicatbly irrational.8
3.1.Predicatbly irrational.8
Random.8
3.2.Adjusting standard economic theory.8
Bounded rationality.8
Bounded willpower.8
Bounded self-interest.8
3.3.Goal of this course.8
Thinking fast.8
Thinking slow.8
3.4.Real world applications.8
Choice architectures.8
Nudges.8
4. Nudging.9
4.1.Nudging.9
Choice architectures.9
System2.9
Greta Thurnberg.d84
Persuasive communication.9
Message learning approach.9
Propaganda.9
Education with arguments.9
Awareness campaigns.9
Triggers counter arguments.9
4.2.How to get people to save more (Shlomo Benartzi).9
Shlomo Benartzi.9
Precommitment.9
Fighting loss aversion.9
Harnessing the power of defaults.9
4.3.Nudge units.9
Prompt choices.9
4.4.Food marketing: mindless eating (Pierre Chandon).9
Pierre Chandon.9
Health halo.9
Package-size effect.9
Volume changes.9
Price.9
Product placing.10
Retail display.10
Lales.10
Simple color coding.10
Category benchmarks.10
Nutri-score.10
Access.10
Salience.10
Convenience.10
4.5.Criticism of nudging.10
5. Bijlage: questions
Gedragseconomie: twee systemen
1. Hoofdpersonages.12
1.1.Twee systemen.12
3
Febe Van Der Smissen 2022-2023
Introductie
1. Geschiedenis.1
1.1.Gedragseconomie.1
Real world appilactions.1
Paternalism.1
Obama.d18
1.2.Geschiedenis.1
Moral philosophy.1
Adam smith.1
Theory of moral sentiments.1
Invisible hand.1
Jeremy bentham.1
Utility theory.1
Algemeen nut.1
Vilfredo Pareto.1
Inkomstenverdeling.1
Herbert Simon.1
Kahneman & Tversky.1
Anomalies.1
Thaler.1
Love & hate.2
1.3.Criteria good theory (Stigles, 1965).2
Congruence with reality.2
Generality.2
Tractability.2
Parsimony.2
1.4.Discounted utility model.2
Ainsly.2
Hyperbolisch.2
1.5.Rationality in the standard economic model.3
1.5.1. Assumptions of the standard economic model of consumer
behavior.3
People act with full information.3
Full external knowledge.3
People have known preferences.3
Full internal knowledge.3
People choose the best option available.3
Rational choices.3
1.5.2. People have known preferences.3
Ranking principle.3
Indifference curve.3
Bundle.4
Utility.4
Completeness.4
Transitivity.4
Consistency.4
1.5.3. Compromise effect.4
Anomalie.4
1
Febe Van Der Smissen 2022-2023
, Middelste.4
1.5.4. Advantages of the standard economic model.4
2. In de praktijk.5
2.1.Context.5
Relative.5
2.1.1. Estimated statistics (Ariely).5
Ariely.5
Decoy.5
2.1.2. Attraction effect.5
Valse optie.5
2.2.Anchoring and adjustment (Ariely, Loewenstein an Prelec).5
Ariely.5
Loewenstein.5
Prelec.5
Vlerick.d41
Campbell.d45
Broodrooster.5
2.2.1. Wine experiment.5
Veiling.5
Bieding.5
Referentieniveau.5
2.3.Mental accounting (Thaler).5
Thaler.5
2.3.1. Questions.5
Museum ticket.5
Label.5
Gokkers.6
Shoppen.6
Rationaliseren.6
2.4.The cost of zero.6
2.4.1. Question.6
Chocolade.6
Gratis.6
2.4.2. Free is an emotional hot button.6
Feels good.6
Bad decision.6
Time.6
Drive social policy.6
2.5.Loss aversion.6
2.5.1. Question.6
Fire.6
Ontslaan.6
Saving frame.6
Firing frame.7
Reference dependent.7
2.5.2. Prospect theory (Kahneman & Tversky).7
Kahneman.7
Tversky.7
Reference dependence.7
Diminishing sensitivity.7
Loss aversion.7
Risk seeking.7
Risk aversion.7
Biefstuk.7
2
Febe Van Der Smissen 2022-2023
, 3. Anomalies.8
Predicatbly irrational.8
3.1.Predicatbly irrational.8
Random.8
3.2.Adjusting standard economic theory.8
Bounded rationality.8
Bounded willpower.8
Bounded self-interest.8
3.3.Goal of this course.8
Thinking fast.8
Thinking slow.8
3.4.Real world applications.8
Choice architectures.8
Nudges.8
4. Nudging.9
4.1.Nudging.9
Choice architectures.9
System2.9
Greta Thurnberg.d84
Persuasive communication.9
Message learning approach.9
Propaganda.9
Education with arguments.9
Awareness campaigns.9
Triggers counter arguments.9
4.2.How to get people to save more (Shlomo Benartzi).9
Shlomo Benartzi.9
Precommitment.9
Fighting loss aversion.9
Harnessing the power of defaults.9
4.3.Nudge units.9
Prompt choices.9
4.4.Food marketing: mindless eating (Pierre Chandon).9
Pierre Chandon.9
Health halo.9
Package-size effect.9
Volume changes.9
Price.9
Product placing.10
Retail display.10
Lales.10
Simple color coding.10
Category benchmarks.10
Nutri-score.10
Access.10
Salience.10
Convenience.10
4.5.Criticism of nudging.10
5. Bijlage: questions
Gedragseconomie: twee systemen
1. Hoofdpersonages.12
1.1.Twee systemen.12
3
Febe Van Der Smissen 2022-2023
