ENTREPRENEURSHIP
COURSE OUTLINE
This course seeks to prepare men and women for effective participation in the business world. This
entrepreneurship course, in particular, exposes the student to the nature and meaning of entrepreneurship.
The unit further seeks to impart to the student knowledge and skills in identifying critical factors essential
for Entrepreneurship and in creating, starting and managing entrepreneurship venture.
Course Objectives
As a result of this unit, the student will be able to:
1. Demonstrate an understanding of the nature and significance of entrepreneurship;
2. Acquire knowledge and skills to identify the critical factors essential for entrepreneurship;
3. Understand the evolutionary and revolutionary nature of entrepreneurship in social and economic
development;
4. Appreciate the challenges and rewards of entrepreneurship.
TOPICS
Week One
Nature of entrepreneurship
• Definitions
• Theoretical and conceptual frameworks
• Why study entrepreneurship
Week TWO
Person of an entrepreneur, motivation e.g. need for achievement, characteristics, roles of an
entrepreneur.
Week THREE
1|Page
,Entrepreneurial process, Idea generation process, Sources of business ideas
Week FOUR
Business ideas feasibility assessment ,Legal, economic, socio-cultural, market, competitive, financial,
technical feasibility etc,market research steps
Week FIVE
Financing a business venture,For start-ups ,For growth (e.g. personal sources, equity, debt, venture
capitalist,advantages and disadvantages of each source of finance
Week SIX
Establishing an enterprise,registration of business ,selecting business location
Week SEVEN
Business plan what is a business plan,why do we need it?,why don’t some entrepreneurs prepare it?
preparation of a business plan, contents of a good business plan.
Course assessment test (CAT)
Week EIGHT
Role of entrepreneur in human resource management
WEEK NINE
Role of government in entrepreneurship development ,recruitment and selection training and
deployment,staff development, compensation, discipline, policy and regulation, access to markets
Basic infrastructure e.g. roads, electricity etc, security ,financing of new ventures e.g. youth enterprise
development fund
Week TEN: Business records
WEEK ELEVEN
Challenges facing small businesses in Kenya,why business records,types of records,business records
systems,inadequate capital ,management skills,access to markets, competition
2|Page
,WEEK TWELVE
Family business dimension of entrepreneurship, Definition, examples in Kenya, challenges in family
businesses, succession in family businesses
WEEK THIRTEEN: Strategy for a new venture,What is strategy? product-market strategy
competitive domain (low cost, differentiation and focus)
Teaching Methodologies
Class lectures, assignments, discussions, case studies, library and field research and reporting.
Instructional Materials/Equipment
Whiteboard, case studies.
Methods of Evaluation
Class participation is essential for this course. A student who is absent from more than three classes
without reasonable cause will fail the course.
Continuous Assessment Tests 30%
End-of-semester examination 70%
100%
Textbook for the Course
1. Dollinger, M.J. Entrepreneurship: Strategies and Resources, 2nd Edition, Prentice Hall, 1999.
2.Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2007). Entrepreneurship. (6th ed.). New Delhi: Tata
McGraw Hill
Textbooks and Journals for further reading
1. Drucker, P.F. (1985) Innovation and Entrepreneurship, Harper & Row,
3|Page
, 2. Kibera, F.N. (Ed). (1996)Introduction to Business: A Kenyan Perspective, Kenya Literature
Bureau,Nbi, Kenya.
3. Kilby, P. (Ed.). (1971) Entrepreneurship and Economic Development, The Free Press, 1971.
4. Spring, Anita and Barbara McDade. (1988) African Entrepreneurship, University Press, 1988.
5. Saleemi N.A (2009)Entrepreurship Simplified Saleemi publications ltd.Nairobi.Kenya
6. Peters, H. Entrepreneurship, 4th Edition, Irwin McGraw-Hill, 1998.
4|Page
COURSE OUTLINE
This course seeks to prepare men and women for effective participation in the business world. This
entrepreneurship course, in particular, exposes the student to the nature and meaning of entrepreneurship.
The unit further seeks to impart to the student knowledge and skills in identifying critical factors essential
for Entrepreneurship and in creating, starting and managing entrepreneurship venture.
Course Objectives
As a result of this unit, the student will be able to:
1. Demonstrate an understanding of the nature and significance of entrepreneurship;
2. Acquire knowledge and skills to identify the critical factors essential for entrepreneurship;
3. Understand the evolutionary and revolutionary nature of entrepreneurship in social and economic
development;
4. Appreciate the challenges and rewards of entrepreneurship.
TOPICS
Week One
Nature of entrepreneurship
• Definitions
• Theoretical and conceptual frameworks
• Why study entrepreneurship
Week TWO
Person of an entrepreneur, motivation e.g. need for achievement, characteristics, roles of an
entrepreneur.
Week THREE
1|Page
,Entrepreneurial process, Idea generation process, Sources of business ideas
Week FOUR
Business ideas feasibility assessment ,Legal, economic, socio-cultural, market, competitive, financial,
technical feasibility etc,market research steps
Week FIVE
Financing a business venture,For start-ups ,For growth (e.g. personal sources, equity, debt, venture
capitalist,advantages and disadvantages of each source of finance
Week SIX
Establishing an enterprise,registration of business ,selecting business location
Week SEVEN
Business plan what is a business plan,why do we need it?,why don’t some entrepreneurs prepare it?
preparation of a business plan, contents of a good business plan.
Course assessment test (CAT)
Week EIGHT
Role of entrepreneur in human resource management
WEEK NINE
Role of government in entrepreneurship development ,recruitment and selection training and
deployment,staff development, compensation, discipline, policy and regulation, access to markets
Basic infrastructure e.g. roads, electricity etc, security ,financing of new ventures e.g. youth enterprise
development fund
Week TEN: Business records
WEEK ELEVEN
Challenges facing small businesses in Kenya,why business records,types of records,business records
systems,inadequate capital ,management skills,access to markets, competition
2|Page
,WEEK TWELVE
Family business dimension of entrepreneurship, Definition, examples in Kenya, challenges in family
businesses, succession in family businesses
WEEK THIRTEEN: Strategy for a new venture,What is strategy? product-market strategy
competitive domain (low cost, differentiation and focus)
Teaching Methodologies
Class lectures, assignments, discussions, case studies, library and field research and reporting.
Instructional Materials/Equipment
Whiteboard, case studies.
Methods of Evaluation
Class participation is essential for this course. A student who is absent from more than three classes
without reasonable cause will fail the course.
Continuous Assessment Tests 30%
End-of-semester examination 70%
100%
Textbook for the Course
1. Dollinger, M.J. Entrepreneurship: Strategies and Resources, 2nd Edition, Prentice Hall, 1999.
2.Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2007). Entrepreneurship. (6th ed.). New Delhi: Tata
McGraw Hill
Textbooks and Journals for further reading
1. Drucker, P.F. (1985) Innovation and Entrepreneurship, Harper & Row,
3|Page
, 2. Kibera, F.N. (Ed). (1996)Introduction to Business: A Kenyan Perspective, Kenya Literature
Bureau,Nbi, Kenya.
3. Kilby, P. (Ed.). (1971) Entrepreneurship and Economic Development, The Free Press, 1971.
4. Spring, Anita and Barbara McDade. (1988) African Entrepreneurship, University Press, 1988.
5. Saleemi N.A (2009)Entrepreurship Simplified Saleemi publications ltd.Nairobi.Kenya
6. Peters, H. Entrepreneurship, 4th Edition, Irwin McGraw-Hill, 1998.
4|Page
