, INHOUDSOPGAVE
1. Inleiding ........................................................................................................................................................... 3
2. 1. Social media................................................................................................................................................. 4
1.1 Interessante kanalen .................................................................................................................................... 4
Instagram........................................................................................................................................................ 5
TikTok ............................................................................................................................................................. 6
Facebook ........................................................................................................................................................ 6
1.2 Concurrentieanalyse ..................................................................................................................................... 7
1.2.1 Poststrategieën ..................................................................................................................................... 9
1.3 Content maken en plannen ........................................................................................................................ 10
contentplanner ............................................................................................................................................. 10
2. SEA .................................................................................................................................................................... 12
3. Adsense ............................................................................................................................................................. 13
3.1 Plug-in ..................................................................................................................................................... 13
3.2 account aangemaakt en gekoppeld ....................................................................................................... 13
3.3 inkomen .................................................................................................................................................. 14
3.4 Conclusie ................................................................................................................................................ 14
4. Videomarketing ................................................................................................................................................. 16
5. Emailmarketing ................................................................................................................................................. 17
6.1 Plug-inn Mailchimp ................................................................................................................................. 17
5.1 Verantwoord .......................................................................................................................................... 17
5.2 Canva ontwerp voor nieuwsbrief Mailchimp ......................................................................................... 18
5.2.1 Pop up nieuwsbrief aanmelden ........................................................................................................... 18
5.3 Welkom bij het aanmelden van de nieuwsbrief .................................................................................... 19
5.4 Campagne ............................................................................................................................................... 19
5.5 Resultaat ................................................................................................................................................. 20
5.6 Conclusie en aanbeveling ...................................................................................................................... 21
6. Affiliate marketing............................................................................................................................................. 22
6.1 Klas opdracht .......................................................................................................................................... 22
6.1.1 Gekozen Affiate marketing ................................................................................................................. 22
6.1.2 Affiate marketingprogramma's onderzoek ......................................................................................... 22
6.1.3 samengewerkt met minimaal één affiliate. ........................................................................................ 24
7. Datamarketing 1 ................................................................................................................................................ 26
8. Customer journey.............................................................................................................................................. 31
8.1 klantenreis .................................................................................................................................................. 31
8.2 Persona ....................................................................................................................................................... 32
9. Gebruikersonderzoek 1 ..................................................................................................................................... 33
1
, Enquete resultaat ............................................................................................. Error! Bookmark not defined.
10. CRO .................................................................................................................................................................. 36
10.1 Eisenberg – hierachy of optimization ....................................................................................................... 36
10.2 CIALDINI- 6 principles of persuasion ......................................................................................................... 36
10.3 MBTI- Myer briggs type indicator ............................................................................................................. 36
11. Datamarketing 2 .............................................................................................................................................. 38
Bronnenvermelding .............................................................................................................................................. 39
6 Bijlage ............................................................................................................................................................ 41
14.1 Sociale-media ............................................................................................................................................ 41
Plugg-inn ........................................................................................................................................................... 42
Email-campagne ............................................................................................................................................... 45
semester 2 ............................................................................................................................................................. 46
Checklist Blok 3 traffic genereren ..................................................................................................................... 47
checklist Blok 4 website optimaliseren ............................................................................................................. 50
2
, INLEIDING
https://ischwarzsee.com/
3
1. Inleiding ........................................................................................................................................................... 3
2. 1. Social media................................................................................................................................................. 4
1.1 Interessante kanalen .................................................................................................................................... 4
Instagram........................................................................................................................................................ 5
TikTok ............................................................................................................................................................. 6
Facebook ........................................................................................................................................................ 6
1.2 Concurrentieanalyse ..................................................................................................................................... 7
1.2.1 Poststrategieën ..................................................................................................................................... 9
1.3 Content maken en plannen ........................................................................................................................ 10
contentplanner ............................................................................................................................................. 10
2. SEA .................................................................................................................................................................... 12
3. Adsense ............................................................................................................................................................. 13
3.1 Plug-in ..................................................................................................................................................... 13
3.2 account aangemaakt en gekoppeld ....................................................................................................... 13
3.3 inkomen .................................................................................................................................................. 14
3.4 Conclusie ................................................................................................................................................ 14
4. Videomarketing ................................................................................................................................................. 16
5. Emailmarketing ................................................................................................................................................. 17
6.1 Plug-inn Mailchimp ................................................................................................................................. 17
5.1 Verantwoord .......................................................................................................................................... 17
5.2 Canva ontwerp voor nieuwsbrief Mailchimp ......................................................................................... 18
5.2.1 Pop up nieuwsbrief aanmelden ........................................................................................................... 18
5.3 Welkom bij het aanmelden van de nieuwsbrief .................................................................................... 19
5.4 Campagne ............................................................................................................................................... 19
5.5 Resultaat ................................................................................................................................................. 20
5.6 Conclusie en aanbeveling ...................................................................................................................... 21
6. Affiliate marketing............................................................................................................................................. 22
6.1 Klas opdracht .......................................................................................................................................... 22
6.1.1 Gekozen Affiate marketing ................................................................................................................. 22
6.1.2 Affiate marketingprogramma's onderzoek ......................................................................................... 22
6.1.3 samengewerkt met minimaal één affiliate. ........................................................................................ 24
7. Datamarketing 1 ................................................................................................................................................ 26
8. Customer journey.............................................................................................................................................. 31
8.1 klantenreis .................................................................................................................................................. 31
8.2 Persona ....................................................................................................................................................... 32
9. Gebruikersonderzoek 1 ..................................................................................................................................... 33
1
, Enquete resultaat ............................................................................................. Error! Bookmark not defined.
10. CRO .................................................................................................................................................................. 36
10.1 Eisenberg – hierachy of optimization ....................................................................................................... 36
10.2 CIALDINI- 6 principles of persuasion ......................................................................................................... 36
10.3 MBTI- Myer briggs type indicator ............................................................................................................. 36
11. Datamarketing 2 .............................................................................................................................................. 38
Bronnenvermelding .............................................................................................................................................. 39
6 Bijlage ............................................................................................................................................................ 41
14.1 Sociale-media ............................................................................................................................................ 41
Plugg-inn ........................................................................................................................................................... 42
Email-campagne ............................................................................................................................................... 45
semester 2 ............................................................................................................................................................. 46
Checklist Blok 3 traffic genereren ..................................................................................................................... 47
checklist Blok 4 website optimaliseren ............................................................................................................. 50
2
, INLEIDING
https://ischwarzsee.com/
3
