1970
Part 2- The Sixties
,Conservative loss and Labour win
Conservative loss
• Unemployment reached 800,000 in 1963.
• Profumo affair and public humiliation.
• Social immigration.
• Stop-go economics.
Labour win
• Wilson presented himself as modernized.
• More dynamic.
• Wilson was a better political tactician.
• Better election campaigns.
,Wilson’s leadership
• Left of the Labour party.
• Critics may argue he is an opportunist.
• He successfully linked Labour to modernization.
• First PM to be educated at a state secondary school.
• In private, he was anxious and insecure about his leadership.
, White Heat of Technology
• Create an image of a modernized future.
• Conservatives were looking in the past.
• Age of technological advancements.
• Promised to strengthen the economy.