Product Service Innovation Report
Student Name & Number:
Keisha Charles 56276
Joan Lucky 550543
Yannick Vermij 567612,
Dina Mousa 549020
Adam Ahmed 567992
Date: Sunday 2 October 16
Assessment Code: 4214BI145Z
Lecturers: Tielman, John;Martinovic, Ina
, Table of Contents
TOPIC PAGE #
ABSTRACT 3
SECTION 1
THE ASSIGNMENT 4
THE PROBLEM
THE BUSINESS
THE MARKET
SECTION 2
THE CLIENT BRIEFT 7
INNOVATION CHARACTERISTICS
INNOVATION PROTOTYPE
JUSTIFICATION FOR INNOVATION
SECTION 3
CUSTOMER PERSONA 11
THE CUSTOMER JOURNEY
CUSTOMER VALUE ANALYSIS
SECTION 4
DIFUSSING IN THE MARKET 13
STAKEHOLDERS ANAYLSIS
VALUE FOR KEY PARTNERS
DIFFUSSING WITHIN THE BUSINESS
IMPLEMENTATION TIMELINE
THE BUSINESS MODEL
CONCLUSION 21
REFERENCES 22
APPENDIX 23
2
Student Name & Number:
Keisha Charles 56276
Joan Lucky 550543
Yannick Vermij 567612,
Dina Mousa 549020
Adam Ahmed 567992
Date: Sunday 2 October 16
Assessment Code: 4214BI145Z
Lecturers: Tielman, John;Martinovic, Ina
, Table of Contents
TOPIC PAGE #
ABSTRACT 3
SECTION 1
THE ASSIGNMENT 4
THE PROBLEM
THE BUSINESS
THE MARKET
SECTION 2
THE CLIENT BRIEFT 7
INNOVATION CHARACTERISTICS
INNOVATION PROTOTYPE
JUSTIFICATION FOR INNOVATION
SECTION 3
CUSTOMER PERSONA 11
THE CUSTOMER JOURNEY
CUSTOMER VALUE ANALYSIS
SECTION 4
DIFUSSING IN THE MARKET 13
STAKEHOLDERS ANAYLSIS
VALUE FOR KEY PARTNERS
DIFFUSSING WITHIN THE BUSINESS
IMPLEMENTATION TIMELINE
THE BUSINESS MODEL
CONCLUSION 21
REFERENCES 22
APPENDIX 23
2
