Een rapport over
de strategische
marketing van De
Koffiejongens.
Stam, Inez
DE KOFFIEJONGENS
OE33b
, De Koffiejongens
OE33b: Internationale Strategische Marketing
Hogeschool Inholland Alkmaar
Business Studies
Versie
1
Klas
ALBSFVT 2E
Door
Stam, Inez 683 254
Docent
Plantenga, Daniëlle
Datum
19-12-2022
, Inhoud
Inleiding....................................................................................................................................................................1
Hoofdstuk 1 Product.................................................................................................................................................2
1.1 Kotler..............................................................................................................................................................2
1.2 Product Life Cycle...........................................................................................................................................3
Hoofdstuk 2 Prijs......................................................................................................................................................4
2.1 Prijsstrategie...................................................................................................................................................4
2.2 Prijs in Finland................................................................................................................................................5
Hoofdstuk 3 Plaats....................................................................................................................................................6
3.1 Entreestrategie...............................................................................................................................................6
3.2 Kanaalbeslissing..............................................................................................................................................6
Extern...............................................................................................................................................................6
3.3 Distributie.......................................................................................................................................................7
Hoofdstuk 4 Promotie..............................................................................................................................................8
Hoofdstuk 5 MT Advies..........................................................................................................................................11
Bibliografie..............................................................................................................................................................12
de strategische
marketing van De
Koffiejongens.
Stam, Inez
DE KOFFIEJONGENS
OE33b
, De Koffiejongens
OE33b: Internationale Strategische Marketing
Hogeschool Inholland Alkmaar
Business Studies
Versie
1
Klas
ALBSFVT 2E
Door
Stam, Inez 683 254
Docent
Plantenga, Daniëlle
Datum
19-12-2022
, Inhoud
Inleiding....................................................................................................................................................................1
Hoofdstuk 1 Product.................................................................................................................................................2
1.1 Kotler..............................................................................................................................................................2
1.2 Product Life Cycle...........................................................................................................................................3
Hoofdstuk 2 Prijs......................................................................................................................................................4
2.1 Prijsstrategie...................................................................................................................................................4
2.2 Prijs in Finland................................................................................................................................................5
Hoofdstuk 3 Plaats....................................................................................................................................................6
3.1 Entreestrategie...............................................................................................................................................6
3.2 Kanaalbeslissing..............................................................................................................................................6
Extern...............................................................................................................................................................6
3.3 Distributie.......................................................................................................................................................7
Hoofdstuk 4 Promotie..............................................................................................................................................8
Hoofdstuk 5 MT Advies..........................................................................................................................................11
Bibliografie..............................................................................................................................................................12
