Managing Marketing Risk
Marketing risk management works to neutralize the potential for marketing risk by identifying, assessing, and addressing marketing risk before it happens. Marketing departments often focus their energy on the planning and execution phases for marketing activities, but they would be remiss to stop there.
Geschreven voor
- Instelling
- University Of Madras
- Vak
- PCM103 (M.COM)
Documentinformatie
- Geüpload op
- 26 februari 2024
- Aantal pagina's
- 10
- Geschreven in
- 2017/2018
- Type
- OVERIG
- Persoon
- Onbekend
Onderwerpen
-
absorption of risks
-
risks