BTEC level 3 Diploma in Business Name: Daniil Chernat
Unit number: Unit 10 Unit ttle: Market research in business
P4: Conduct primary and secondary research for a selected product/service making use of
identfiable sampling technigues.
Below, you can see the market for Chinese food in the UK (http://www.foodmanufacture.co.uk/
Ingredients/Chinese-food-is-naton-s-top-world-cuisine). From this secondary research you can
see that there is a high demand in the UK
for Chinese food. This means that there is
point of opening a Chinese restaurant in the
UK and the restaurant should make high
proft. The reason for that is because 8% of
people ate Chinese food at home in the past
three months and 12 eats Chinese food at
least one a week. Below, you can see the
secondary research taken from the internet.
There are a lot of Chinese restaurants in
Oxford and from the screenshot on the
right hand side, you can see some
examples of Chinese take – away
restaurants.
(https://www.tripadvisor.co.uk/
Restaurants-g1%6361-c11-
Oxford_Oxfordshire_England.html)
Unit number: Unit 10 Unit ttle: Market research in business
P4: Conduct primary and secondary research for a selected product/service making use of
identfiable sampling technigues.
Below, you can see the market for Chinese food in the UK (http://www.foodmanufacture.co.uk/
Ingredients/Chinese-food-is-naton-s-top-world-cuisine). From this secondary research you can
see that there is a high demand in the UK
for Chinese food. This means that there is
point of opening a Chinese restaurant in the
UK and the restaurant should make high
proft. The reason for that is because 8% of
people ate Chinese food at home in the past
three months and 12 eats Chinese food at
least one a week. Below, you can see the
secondary research taken from the internet.
There are a lot of Chinese restaurants in
Oxford and from the screenshot on the
right hand side, you can see some
examples of Chinese take – away
restaurants.
(https://www.tripadvisor.co.uk/
Restaurants-g1%6361-c11-
Oxford_Oxfordshire_England.html)
