Evaluate the independence of the media from owners, revenue generators and politicians
In evaluating the independence of the media from owners, revenue generators and politicians, it will
be necessary to understand the degree of impartiality in the media, examine how much the media
manipulates public opinions and views and compare our media against a media that was run from
central government.
To understand the impartiality in the media it’s important to understand that elements of the media
are already pre-determined in their own views and opinions and some deliberately seek to act in a
certain manner. These elements of the media all operate towards their own goals being influenced
by outside parties. The entire media is not like this though and general tries to be impartial. A lot of
the time these impartial elements act in a certain manner because a minority within them does have
an agenda to achieve and steers information, in its gathering, presentation and the eventual
consequences that occur because of it. In this respect the media cannot ever truly be impartial to all
events, and part of the allure of buying from a particular media that is like-minded to your own
opinions is that it shares your opinions, political or otherwise. So in understanding the impartiality of
the media, some elements deliberately have pre-determined opinions whilst others for profit or
otherwise adopt a lesser level of impartiality in order to sell their information to customers who
agree with their opinions and process. So the media is not impartial and is by nature split into
different opinionated groups but the extent to which they are deliberately trying to achieve an
agenda is greatly varied and these groups who solely seek to further an agenda have no
independence are under direct control by an outside party. Groups that are more impartial have
greater independence.
Next it s necessary to examine how much the media manipulates public views and opinions. The
media is used at least to extent by outside parties in order to further their own agendas in some way.
In the process of information gathering the outside Parties influence the information that is
gathered, this determines ultimately what will be presented and allows these outside parties to get a
particular reaction from that information. The presentation of information can be manipulated to get
a more emotive reaction and have information that only benefits an interested outside party. The
consequences determine how the outside parties behave as this is where they gain what they
wanted or fail to achieve it, the interference from outside parties here occurs depending upon what
they wish to happen with the information. Different elements steer public opinion in different ways,
there is rarely a coherent goal within the entire media. The exception to this will of course be major
events when there is a coherent effort by the entire media, either out of sincerity or when multiple
elements all agree upon the same goal. In this respect the media do manipulate public opinion but
normally only slightly and make people decide opinions and views on their own that they were
already likely too or already in agreement with. So the independence of the media in this respect
becomes irrelevant as the media by outside party control or not seeks to manipulate public opinion
in a certain way to achieve a particular goal.
When comparing our media to media run from central government you can see the differences and
the independence that the media has becomes highlighted. With medias run from central
government they have to report on only what they are told to report on, publish what they have
been told too and say only what they been told too. If they step outside this they will have harsh
punishments brought against them by the government. In Britain our media can usually report on
In evaluating the independence of the media from owners, revenue generators and politicians, it will
be necessary to understand the degree of impartiality in the media, examine how much the media
manipulates public opinions and views and compare our media against a media that was run from
central government.
To understand the impartiality in the media it’s important to understand that elements of the media
are already pre-determined in their own views and opinions and some deliberately seek to act in a
certain manner. These elements of the media all operate towards their own goals being influenced
by outside parties. The entire media is not like this though and general tries to be impartial. A lot of
the time these impartial elements act in a certain manner because a minority within them does have
an agenda to achieve and steers information, in its gathering, presentation and the eventual
consequences that occur because of it. In this respect the media cannot ever truly be impartial to all
events, and part of the allure of buying from a particular media that is like-minded to your own
opinions is that it shares your opinions, political or otherwise. So in understanding the impartiality of
the media, some elements deliberately have pre-determined opinions whilst others for profit or
otherwise adopt a lesser level of impartiality in order to sell their information to customers who
agree with their opinions and process. So the media is not impartial and is by nature split into
different opinionated groups but the extent to which they are deliberately trying to achieve an
agenda is greatly varied and these groups who solely seek to further an agenda have no
independence are under direct control by an outside party. Groups that are more impartial have
greater independence.
Next it s necessary to examine how much the media manipulates public views and opinions. The
media is used at least to extent by outside parties in order to further their own agendas in some way.
In the process of information gathering the outside Parties influence the information that is
gathered, this determines ultimately what will be presented and allows these outside parties to get a
particular reaction from that information. The presentation of information can be manipulated to get
a more emotive reaction and have information that only benefits an interested outside party. The
consequences determine how the outside parties behave as this is where they gain what they
wanted or fail to achieve it, the interference from outside parties here occurs depending upon what
they wish to happen with the information. Different elements steer public opinion in different ways,
there is rarely a coherent goal within the entire media. The exception to this will of course be major
events when there is a coherent effort by the entire media, either out of sincerity or when multiple
elements all agree upon the same goal. In this respect the media do manipulate public opinion but
normally only slightly and make people decide opinions and views on their own that they were
already likely too or already in agreement with. So the independence of the media in this respect
becomes irrelevant as the media by outside party control or not seeks to manipulate public opinion
in a certain way to achieve a particular goal.
When comparing our media to media run from central government you can see the differences and
the independence that the media has becomes highlighted. With medias run from central
government they have to report on only what they are told to report on, publish what they have
been told too and say only what they been told too. If they step outside this they will have harsh
punishments brought against them by the government. In Britain our media can usually report on
