2024 Pardot Specialist Exam Questions and Answers | 100% Correct.

2024 Pardot Specialist Exam Questions and Answers | 100% Correct. A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler - ANSWER C What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling - ANSWER C On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled send date for the email. A. Delete the scheduled email and create a new email that is scheduled for Wednesday. B. Edit the engagement studio program, select Wednesday for the new date, and save C. Delete the engagement studio program and create a new program that is scheduled for Wednesday. D. Edit the scheduled email. select Wednesday for the new date, and save it - ANSWER D What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers A. Landing page submission 2024 Pardot Specialist Exam Questions and Answers | 100% Correct B. Mapping new custom fields C. Form submission D. Opening an email - ANSWER A,C What are the key technical items required to set up during implementation? A. Using Custom Fonts B. Tracking Code C. IP Whitelisting D. Email Authentication E. CNAME - ANSWER BCDE LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?" for their product interest field.Which field component should they modify? A. The prospect field B. The field data format C. The field type D. The prospect field label - ANSWER D When are visitors converted to prospects? A. When they run through completion actions B. When an automation rule runs C. When the prospect visits a Pardot landing page D. When a prospect fills out a form or form handler - ANSWER D If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change? A. No, it's not possible to change a Pardot campaign by clicking on a custom redirect. B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign. C. No, a Pardot campaign will always stay the same since it's a first touchpoint. D. Yes, the Pardot campaign will change based on the page the custom redirect links to.If you want to change a Prospect's Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more. E. Yes, the Pardot campaign will change based on the page the custom redirect links to. - ANSWER B A user creates and resumes a new automation rule.Which two statements are true about that rule?Choose 2 answers A. The rule will unmatch prospects that no longer match the criteria. B. The rule will evaluate their entire prospect database for matches. C. The rule will run once and must be re-run for prospects to match again. D. The rule will continuously look for prospects who match the criteria. - ANSWER BD A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to automatically create prospects In Pardot. What action will occur in Pardot? A. A new visitor record will be created. B. A new Account will be created. C. No new record will be created. D. A new prospect record will be created. - ANSWER C Which type of custom field can be created within Pardot? A. Account, Prospect, User B. Case, Contact, Lead C. Campaign, Opportunity, Prospect D. Account, Opportunity, Prospect - ANSWER D What is the process to add a prospect who visits a pricing page to a list? A. Create a page action B. Create a segmentation rule C. Use a Tag D. Create an automation rule - ANSWER A - ANSWER Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers A. Unsubscribing from email B. Submitting a form C. Clicking a custom redirect D. Opening an email E. All of the above - ANSWER E An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of these attendees. How should this be accomplished? A. Run a dynamic list based on the Pardot campaign. B. Run a segmentation rule based on the Pardot campaign. C. Run an automation rule based on the Pardot campaign. D. Look for the original list based on the Pardot campaign. - ANSWER B If the information in Salesforce differs from the information in Pardot, by default what information will be kept? A. The information in Salesforce will override the information in Pardot B. The information in Pardot will override the information in Salesforce C. All information will be kept, which may result in two records for one person D. The differing information will be deleted from both Salesforce and Pardot, which may result in blank records - ANSWER A An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.How would the prospect progress through the trigger step? A. The prospect will immediately progress down the "Yes" path since the email was opened. B. The prospect will immediately progress down the No' path since the email open did not occur on day 3. C. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3. D. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened. - ANSWER A LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.What three data points can be found in the prospect's Audits tab to help determine what updates were made?Choose 3 answers A. The Lifecycle Report filtered by timeframe B. The prospect fields that were updated C. The lists that that prospect was added to or removed from D. The data and time when a prospect was assigned E. The amount of time the prospect spent viewing the website - ANSWER BCD What is the process to add a prospect who visits a pricing page to a list? A. Use a Tag B. Create an automation rule C. Create a segmentation rule D. Create a page action - ANSWER D What activities are completion actions available for? A. Custom Redirects B. Emails C. Forms D. Automation rules E. Files F. Page actions - ANSWER ABCEF Does an automation rule ever match a prospect more than once? A. Yes, automation rules run every time. B. No, an automation rule will only affect a prospect one time - ANSWER B What causes a sync from Salesforce to Pardot? A. Updating a formula field in Salesforce B. Updating a field on a contact record that does not have an email address C. Prospect opens one to one email D. Updating the record's assigned owner - ANSWER D What information cannot be displayed as a graph (line or bar) on the dashboard? A. Opportunities Created B. Conversions C. All Prospects D. Prospects Created E. Opportunities Lost - ANSWER E What happens to wait when a user paused anengagement studio and the prospect still has time remaining on the wait period. A. The wait time is paused and the prospect will immediately process to next step when program resumes. B. The wait time continues to process and the prospect will immediately process to next step when program resumes. C. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step. D. The wait time continues to process and theprospect will immediately process to next step once the remaining wait time is fulfilled. - ANSWER C A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.How should the Marketing Manager accomplish this? A. Select Account Owner for the Sender of the email B. Select Specified User for the Sender of the email C. Select General User for the Sender of the email D. Select Assigned User for the Sender of the email - ANSWER D You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record. A. True B. False - ANSWER A When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails. A. True B. False - ANSWER A What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset? A. Action B. Rule C. Trigger D. Wait - ANSWER B There are absolutely no restrictions on how you assign custom users abilities. A. False B. True - ANSWER A You want to export a list of prospects, but you only need the default fields. What can you use? A. You have to export all the fields. Pardot doesn't allow you to choose only the default fields.An Express Export includes all default prospect fields, scores, and grades but does not include custom fields. B. Use the Express Export option C. Use the Simple Export option D. Copy and paste the information from the Prospect table into Excel. - ANSWER B What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period. A. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled. B. The is paused and the prospect will immediately process to next step when program resumes. C. The wait time is paused and the prospect will finish the wait time when the program resumes and process to next step. D. The wait time continues to process and the prospect will immediately process to next step when program resumes. - ANSWER C Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this? A. Create a special campaign to track pricing page views. B. Create a Page Action set to Tag prospects as having viewing it and add them to a list. C. Create a Dynamic List based on page view to segment automatically. D. Create a Form with a Completion Action to send a pricing sheet. - ANSWER B A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce? A. A text type field B. A dropdown list C. A Salesforce field name D. A field ID - ANSWER C A user wants to set up an automated grading model in Pardot.Which two components are required to achieve this? Choose 2 answers