REVENUE MANAGEMENT FINAL EXAM
QUESTIONS WITH COMPLETE
ANSWERS { GRADED A+}
This formula represents a buyers view of a sales transaction? -
✔✔Perceived Value-Selling Price=Personal Profit
Effective revenue managers use this to best develop and evaluate their
organizations pricing and revenue management strategies and tactics. -
✔✔Regular Strategy meetings
A pricing system based upon a buyers view of product or service value -
✔✔Value-based pricing
Included in the Place portion of a hotel's markieting mix -
✔✔Distribution channels
, Tasha's hotel sold 175 rooms last night at an ADR of 200.00. Her hotel
has 250 rooms. What was the RevPAR? - ✔✔140.00
The term used to describe efforts undertaken to encourage travel and
tourism to a specific geographic area or attraction - ✔✔Destination
marketing.
An appropriate selling price for a product or service must dictate its
allowable costs. - ✔✔TRUE
(A + B) - C = D - ✔✔As C decreases, D increases
What differential pricing strategy would in most cases be illegal or
unethical if implemented? - ✔✔Pricing based on the ethnicity of the
buyer.
50 rooms per week for the next 52 weeks, each room rented two days at
a time. How many room nights - ✔✔5,200
Next week-end demand for her rooms(500)will exceed the number of
rooms available for sales. Which high demand pricing strategy will
QUESTIONS WITH COMPLETE
ANSWERS { GRADED A+}
This formula represents a buyers view of a sales transaction? -
✔✔Perceived Value-Selling Price=Personal Profit
Effective revenue managers use this to best develop and evaluate their
organizations pricing and revenue management strategies and tactics. -
✔✔Regular Strategy meetings
A pricing system based upon a buyers view of product or service value -
✔✔Value-based pricing
Included in the Place portion of a hotel's markieting mix -
✔✔Distribution channels
, Tasha's hotel sold 175 rooms last night at an ADR of 200.00. Her hotel
has 250 rooms. What was the RevPAR? - ✔✔140.00
The term used to describe efforts undertaken to encourage travel and
tourism to a specific geographic area or attraction - ✔✔Destination
marketing.
An appropriate selling price for a product or service must dictate its
allowable costs. - ✔✔TRUE
(A + B) - C = D - ✔✔As C decreases, D increases
What differential pricing strategy would in most cases be illegal or
unethical if implemented? - ✔✔Pricing based on the ethnicity of the
buyer.
50 rooms per week for the next 52 weeks, each room rented two days at
a time. How many room nights - ✔✔5,200
Next week-end demand for her rooms(500)will exceed the number of
rooms available for sales. Which high demand pricing strategy will
