Samenvatting Facility & Event Management

Facility & Eventmanagement
Sportkunde, leerroute Sport, Management en Ondernemen
3e jaar – Hogeschool van Amsterdam
Melanie Bierdrager

Inhoudsopgave
Les 1 – 17 april 2019 ................................................................................................................................ 2
Les 2 – 24 april 2019 ................................................................................................................................ 5
Les 3 – 8 mei 2019 ................................................................................................................................. 10
Les 4 – 15 mei 2019 ............................................................................................................................... 16
Les 5 – 5 juni 2019 ................................................................................................................................. 20
Les 6 – 12 juni 2019 ............................................................................................................................... 23
Tentamen .............................................................................................................................................. 27
Oefententamen 1 .............................................................................................................................. 27
Oefententamen 2 .............................................................................................................................. 33




1

,Les 1 – 17 april 2019
Introductie van het vak
You can’t be everywhere at the same time
80% planning prefends poor performance

Tentamenstof
What kind of managers does the FEM market place need:

Hire me because,
I am passionate, motivated and able to:

• Look ahead (vooruit zien)
• Connect with people/organizations (verbinden)
• Go ahead (voorop gaan)
o Verdiepen
o Verbeelden
o Ontwerpen
o Doen.


What do you want to learn versus what do you need to become a good event manager?


Content classes
Report you need to study (DWLO) = sports event management the ultimate industry guide.

• Event manager
• FEM marketplace
• Event delivery & measurement (the why?)
• Event management process
• Event branding
• Event experience creation
• Event media strategy
• Event ticketing & promotions strategy
• Event hospitality
• Event measurement




2

,Lecture 1:
Marketplace
Your role
Event delivery
Thema’s van vandaag
• Understand the role of an event-manager
• Understand the event components and formats
• Understand the FEM-marketplace
• Understand the Event delivery objectives


Event components & formats
Variable components of event management:

• The content
• The place
• People visiting/participating

Event formats:

• One-off events
• Repeating at same location
• Periodically in different locations
• Touring events

Delivering a successful event
What’s the right/ideal order?

A. Media, Partnerships, Athletes/teams
B. Athletes/Teams, Partnerships, Media
C. Partnerships, Athletes/teams, Media
D. Athletes/teams, Media, Partnerships

Geen 1 antwoord is zeker goed, want een evenement kan op verschillende manieren succesvol
worden. Wel zijn atleten & teams belangrijk om je evenement op te zetten.

• How important is the facility/venue?
o Meestal heel belangrijk




3

, Understanding the marketplace
The Kolsteeg Marketplace Model




Event delivery & measurement
How does success looks like?

Tentamenstof
Why?
Attracting events because of legacy & event potential

• Economic benefits
• Cultural/Social benefits
• Image benefits
• Environmental benefits.




4