, Inhoudsopgave
Interne analyse.............................................................................................................................................. 2
Missie en visie.......................................................................................................................................................2
Doelstellingen........................................................................................................................................................2
Het 7s-model.........................................................................................................................................................2
Externe analyse............................................................................................................................................. 3
DESTEP..................................................................................................................................................................3
Concurrentieanalyse.............................................................................................................................................3
Porter....................................................................................................................................................................3
SWOT & confrontatiematrix.................................................................................................................................3
Reactie.......................................................................................................................................................... 4
Successen..............................................................................................................................................................4
Concurrentiepositie...............................................................................................................................................4
Verbeterpunten.....................................................................................................................................................4
Duurzaamheid.......................................................................................................................................................4
Bibliografie.................................................................................................................................................... 5
Bijlagen......................................................................................................................................................... 7
1