Surname 1
Name
Instructor
Course
Date
Marketing
1. Does marketing create or satisfy needs?
Take a position: Marketing shapes consumer needs and wants versus marketing reflects the
needs and wants consumers.
Marketing satisfy consumers’ needs (Berry 240). This is because marketers consider that
customers have the ability to differentiate needs from wants, and it is the objective of the
marketers to content the needs of the consumer. Conversely, marketing does not create needs,
rather it only informs wants since needs pre-exist marketing; therefore marketers are obliged to
understand consumers’ needs to influence them to purchase products. Alongside aiding in the
company’s ability to increase sales, marketing also allows companies to effectively question and
study the marketplace in to develop approaches that meet the general needs of their customers.
Needs are a state of felt scarcity, where one lacks the essential deemed basic in society, such as
physical needs like food, warmth, clothing and safety (Berry 242). From this, we can deduce that
marketing does not create needs; reasonably, the needs were established from the consumers’
societal nurture. Therefore, wants grow into needs when it is valued towards an object or thing
that is believed to satisfy a need and wants are expression of needs that is formed by the
individuals and their culture. Since customer needs are fundamental forces in making purchasing
, Surname 2
decision, marketers examine these needs and classify them into five separate entities of stated,
real, unstated, delighted, and secret needs.
2. What good is a mission Statement?
Take a position: Missing statements are critical to a successful marketing organization
versus Mission statements rarely provides useful marketing value.
A mission statement is very essential when coming up with any business concept as it is the key
component of the business overall strategy plan. A mission statement is a brief statement
proclaims the organization’s purpose, and defines the intention of the existence of the company.
It explains the overall goal of the company. In due course, a mission statement aids to guide
internal decision making whereas similarly expressing the business's duty to customers, suppliers
and the public (Pearce 17). A mission statement however, provides a useful marketing by
motivating those people attached to the organization, and those that the organization anticipates
to influence. As much as some people tend to argue that mission statements are of les marketing
value, its value however originates from when all stakeholders, management, staff, suppliers,
partners and customers adopt it and use it as a sort of internal business scope for when they make
their daily choices.
3. Online versus Offline Privacy. (Firms practice relationship marketing and develop
customer databases, privacy issues are emerging as an important topic).
Take a position: Privacy is a bigger issue online than offline versus Privacy is no different
online than offline
To me, the difference between online and offline privacy is narrowing to zero.
Name
Instructor
Course
Date
Marketing
1. Does marketing create or satisfy needs?
Take a position: Marketing shapes consumer needs and wants versus marketing reflects the
needs and wants consumers.
Marketing satisfy consumers’ needs (Berry 240). This is because marketers consider that
customers have the ability to differentiate needs from wants, and it is the objective of the
marketers to content the needs of the consumer. Conversely, marketing does not create needs,
rather it only informs wants since needs pre-exist marketing; therefore marketers are obliged to
understand consumers’ needs to influence them to purchase products. Alongside aiding in the
company’s ability to increase sales, marketing also allows companies to effectively question and
study the marketplace in to develop approaches that meet the general needs of their customers.
Needs are a state of felt scarcity, where one lacks the essential deemed basic in society, such as
physical needs like food, warmth, clothing and safety (Berry 242). From this, we can deduce that
marketing does not create needs; reasonably, the needs were established from the consumers’
societal nurture. Therefore, wants grow into needs when it is valued towards an object or thing
that is believed to satisfy a need and wants are expression of needs that is formed by the
individuals and their culture. Since customer needs are fundamental forces in making purchasing
, Surname 2
decision, marketers examine these needs and classify them into five separate entities of stated,
real, unstated, delighted, and secret needs.
2. What good is a mission Statement?
Take a position: Missing statements are critical to a successful marketing organization
versus Mission statements rarely provides useful marketing value.
A mission statement is very essential when coming up with any business concept as it is the key
component of the business overall strategy plan. A mission statement is a brief statement
proclaims the organization’s purpose, and defines the intention of the existence of the company.
It explains the overall goal of the company. In due course, a mission statement aids to guide
internal decision making whereas similarly expressing the business's duty to customers, suppliers
and the public (Pearce 17). A mission statement however, provides a useful marketing by
motivating those people attached to the organization, and those that the organization anticipates
to influence. As much as some people tend to argue that mission statements are of les marketing
value, its value however originates from when all stakeholders, management, staff, suppliers,
partners and customers adopt it and use it as a sort of internal business scope for when they make
their daily choices.
3. Online versus Offline Privacy. (Firms practice relationship marketing and develop
customer databases, privacy issues are emerging as an important topic).
Take a position: Privacy is a bigger issue online than offline versus Privacy is no different
online than offline
To me, the difference between online and offline privacy is narrowing to zero.
