Summary Survey
Year 2023 – 2024
Lecture 1................................................................................................................................................3
Levels of measurement......................................................................................................................3
How to design a survey?....................................................................................................................3
Step 1: what do you want to measure?.........................................................................................3
Step 2: from theory to questions and answers..............................................................................3
Step 3: phrase specific items..........................................................................................................4
Step 4: develop the survey and choose the lay-out.......................................................................4
Take home messages lecture 1..........................................................................................................5
Lecture 2................................................................................................................................................5
Question-Answering Process.............................................................................................................5
Stage 0: encoding...........................................................................................................................5
Stage 1: comprehension................................................................................................................6
Stage 2: retrieval............................................................................................................................6
Stage 3: estimation........................................................................................................................7
Stage 4: mapping...........................................................................................................................7
Lecture 3................................................................................................................................................8
Stages of pretesting...........................................................................................................................8
Cognitive interviewing.......................................................................................................................9
Cognitive interviewing in survey pretesting...................................................................................9
(Informal) Debriefing.........................................................................................................................9
Lecture 4 & 5.......................................................................................................................................10
Sample size......................................................................................................................................10
Satisficing versus optimizing............................................................................................................10
Positive versus negative questions..................................................................................................11
Online surveys.................................................................................................................................11
Survey features............................................................................................................................11
Launching.........................................................................................................................................13
Devices.........................................................................................................................................13
Test responses.............................................................................................................................13
Consider the day..........................................................................................................................13
Lecture 6..............................................................................................................................................13
Cronbachs alpha drawbacks............................................................................................................13
, Direct Oblimin versus Varimax.........................................................................................................13
Year 2023 – 2024
Lecture 1................................................................................................................................................3
Levels of measurement......................................................................................................................3
How to design a survey?....................................................................................................................3
Step 1: what do you want to measure?.........................................................................................3
Step 2: from theory to questions and answers..............................................................................3
Step 3: phrase specific items..........................................................................................................4
Step 4: develop the survey and choose the lay-out.......................................................................4
Take home messages lecture 1..........................................................................................................5
Lecture 2................................................................................................................................................5
Question-Answering Process.............................................................................................................5
Stage 0: encoding...........................................................................................................................5
Stage 1: comprehension................................................................................................................6
Stage 2: retrieval............................................................................................................................6
Stage 3: estimation........................................................................................................................7
Stage 4: mapping...........................................................................................................................7
Lecture 3................................................................................................................................................8
Stages of pretesting...........................................................................................................................8
Cognitive interviewing.......................................................................................................................9
Cognitive interviewing in survey pretesting...................................................................................9
(Informal) Debriefing.........................................................................................................................9
Lecture 4 & 5.......................................................................................................................................10
Sample size......................................................................................................................................10
Satisficing versus optimizing............................................................................................................10
Positive versus negative questions..................................................................................................11
Online surveys.................................................................................................................................11
Survey features............................................................................................................................11
Launching.........................................................................................................................................13
Devices.........................................................................................................................................13
Test responses.............................................................................................................................13
Consider the day..........................................................................................................................13
Lecture 6..............................................................................................................................................13
Cronbachs alpha drawbacks............................................................................................................13
, Direct Oblimin versus Varimax.........................................................................................................13
