4.03 PR136: SEM2 - Build Fan Support
(Public Relations, Publicity & Fan
Engagement)
Business Community - correct answer-event marketers depend on businesses to support
their efforts. This includes everything from sponsoring Olympic athletes and building new
arenas to supplying uniforms for the neighborhood Little League team.
Community - correct answer-When a sport/event takes place locally, the community has a
sense of pride and develops a sense of identification with that sport/event
Counteractivity - correct answer-Be prepared for the unexpected and unwanted. To do this,
you need to develop a contingency or crisis management plan.
Fan Support - correct answer-Spectator fan support is driven by many factors including
tradition, attitude, and performance.
Impression - correct answer-a feeling or understanding resulting from an experience
Media - correct answer-the main means of mass communication (broadcasting, publishing,
and the internet). Building a good relationship with the media is a must. Journalists,
broadcasters, and publishers have the means to get a message out to the public
Organization Changes - correct answer-when a player becomes a free agent, a franchise
relocates to a different city, or a new facility opens, you know that something new or different
is happening. These changes catch the media's attention.
Personal Behavior of high-profile figure - correct answer-related to the way a person lives
including habits and lifestyle factors. Any positive or negative behavior is likely to make
headlines.
Personnel - correct answer-people in an organization that write the press release or to guide
the facility tour, get the postage to mail press kits, phone calls to media agents, and food
served at an open house also require monetary investment.
Press Release - correct answer-information that an organization distributes to the media
intended to win publicity
Proactivity - correct answer-not sitting back and waiting for things to happen. You take
initiative to inform your publics about interesting, newsworthy events and charitable acts as
well as to clarify your position when something unfavorable happens.
Promoting goodwill - correct answer-It's all about consistently showing your publics that you
really care about them and want to get along with them.
(Public Relations, Publicity & Fan
Engagement)
Business Community - correct answer-event marketers depend on businesses to support
their efforts. This includes everything from sponsoring Olympic athletes and building new
arenas to supplying uniforms for the neighborhood Little League team.
Community - correct answer-When a sport/event takes place locally, the community has a
sense of pride and develops a sense of identification with that sport/event
Counteractivity - correct answer-Be prepared for the unexpected and unwanted. To do this,
you need to develop a contingency or crisis management plan.
Fan Support - correct answer-Spectator fan support is driven by many factors including
tradition, attitude, and performance.
Impression - correct answer-a feeling or understanding resulting from an experience
Media - correct answer-the main means of mass communication (broadcasting, publishing,
and the internet). Building a good relationship with the media is a must. Journalists,
broadcasters, and publishers have the means to get a message out to the public
Organization Changes - correct answer-when a player becomes a free agent, a franchise
relocates to a different city, or a new facility opens, you know that something new or different
is happening. These changes catch the media's attention.
Personal Behavior of high-profile figure - correct answer-related to the way a person lives
including habits and lifestyle factors. Any positive or negative behavior is likely to make
headlines.
Personnel - correct answer-people in an organization that write the press release or to guide
the facility tour, get the postage to mail press kits, phone calls to media agents, and food
served at an open house also require monetary investment.
Press Release - correct answer-information that an organization distributes to the media
intended to win publicity
Proactivity - correct answer-not sitting back and waiting for things to happen. You take
initiative to inform your publics about interesting, newsworthy events and charitable acts as
well as to clarify your position when something unfavorable happens.
Promoting goodwill - correct answer-It's all about consistently showing your publics that you
really care about them and want to get along with them.
