AGEC 340: Exam 1 Over the Books
Concepts
#1 fast food chain - correct answer-Mcdonalds
#1 food distibutor - correct answer-Sysco
#1 food processor - correct answer-PepsiCo Inc.
#1 food Supermarket Chain - correct answer-Walmart
3 basic distribution systems in Agribusiness - correct answer-1. manufacturer-direct
distribution system
2. dealer distributor distribution system
3. distributor distribution system
3 Primary Sectors of the Agricultural Supply Chain - correct answer-1. Food Sector
2. Production Sector
3. Input Supply Sector
4 Key Tasks of Agribusiness Managers - correct answer-1. planning
2. organizing
3. directing
4. controlling
4 P's of marketing - correct answer-- promotion decisions
- product decisions
- price decisions
- place decisions
5 Marketing Activities involved in a Strategic Market Plan - correct answer-1. Conduct a
SWOT analysis
2. Choose a target market
3. Define a position
4. Develop the appropriate marketing mix
5. Evaluate/refine the Marketing Plan
5 Stages of New Product Users - correct answer-1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
5 Steps to Promotion Strategy - correct answer-1. Identify the target audience
2. Determine the communication objective
, 3. Design the message
4. Select the communication channel
5. Manage the implementations of the program
6 Steps of Planning Process - correct answer-1. Gather facts.
2. Analyze the facts
3. Forecast change
4. Set goals/performance objectives
5. Develop alternatives
6. Evaluate Results
8 Functions of Sales Person - correct answer-1. direct selling responsibilities
2. indirect selling responsibilities
3. handling complaints
4. public relations
5. market intelligence
6. technical and product information
7. record keeping
8. collections
8 Unique Dimensions of the Food and Agribusiness Markets - correct answer-1. Food as a
Product
2. Biological Nature of Production Agriculture
3. Seasonality Nature of Business
4. Uncertainty of Weather Conditions
5. Types of Firms
6. Variety of Market Conditions
7. Rural Ties
8. Government Involvement
A successful firm only survives when it ______________, ______________, and
___________________ - correct answer-efficient, effective, sustainable
actionable - correct answer-- can the firm effectively serve the segment?
Advertising - correct answer-- mass communication to potential customers usually through
public communications media
Americans have the _________________ variety of food in the world available at the
_________________ cost - correct answer-highest; lowest
Assessing the competitive environment through a SWOT analysis requires understanding: -
correct answer-1. The general trends in the market
2. Strengths/weaknesses of competitors
3. current and anticipated needs of customers
4. the firms strengths and weakenesses
Concepts
#1 fast food chain - correct answer-Mcdonalds
#1 food distibutor - correct answer-Sysco
#1 food processor - correct answer-PepsiCo Inc.
#1 food Supermarket Chain - correct answer-Walmart
3 basic distribution systems in Agribusiness - correct answer-1. manufacturer-direct
distribution system
2. dealer distributor distribution system
3. distributor distribution system
3 Primary Sectors of the Agricultural Supply Chain - correct answer-1. Food Sector
2. Production Sector
3. Input Supply Sector
4 Key Tasks of Agribusiness Managers - correct answer-1. planning
2. organizing
3. directing
4. controlling
4 P's of marketing - correct answer-- promotion decisions
- product decisions
- price decisions
- place decisions
5 Marketing Activities involved in a Strategic Market Plan - correct answer-1. Conduct a
SWOT analysis
2. Choose a target market
3. Define a position
4. Develop the appropriate marketing mix
5. Evaluate/refine the Marketing Plan
5 Stages of New Product Users - correct answer-1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
5 Steps to Promotion Strategy - correct answer-1. Identify the target audience
2. Determine the communication objective
, 3. Design the message
4. Select the communication channel
5. Manage the implementations of the program
6 Steps of Planning Process - correct answer-1. Gather facts.
2. Analyze the facts
3. Forecast change
4. Set goals/performance objectives
5. Develop alternatives
6. Evaluate Results
8 Functions of Sales Person - correct answer-1. direct selling responsibilities
2. indirect selling responsibilities
3. handling complaints
4. public relations
5. market intelligence
6. technical and product information
7. record keeping
8. collections
8 Unique Dimensions of the Food and Agribusiness Markets - correct answer-1. Food as a
Product
2. Biological Nature of Production Agriculture
3. Seasonality Nature of Business
4. Uncertainty of Weather Conditions
5. Types of Firms
6. Variety of Market Conditions
7. Rural Ties
8. Government Involvement
A successful firm only survives when it ______________, ______________, and
___________________ - correct answer-efficient, effective, sustainable
actionable - correct answer-- can the firm effectively serve the segment?
Advertising - correct answer-- mass communication to potential customers usually through
public communications media
Americans have the _________________ variety of food in the world available at the
_________________ cost - correct answer-highest; lowest
Assessing the competitive environment through a SWOT analysis requires understanding: -
correct answer-1. The general trends in the market
2. Strengths/weaknesses of competitors
3. current and anticipated needs of customers
4. the firms strengths and weakenesses
