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Module-I
Business Research Methods


Business Research-An Introduction

By:
Prof. D.Goutam

,Introduction
Dictionary Meaning:

Careful search
Inquiry

Endeavour/Attempt to discover facts
Course of critical investigation
Inquisition/Enquiry
Investigation

,Meaning of Research
Research means search for knowledge by scientific
methods. OR It can also be defined as a scientific &
systematic search for pertinent/relevant information
on a specific topic. It is an art of scientific
investigation. Research is an academic activity & as
such it should be used in technical sense..

, What is Business Research?


A systematic enquiry whose objective
is to provide information to solve
managerial problems.