APR 241 TEST 3 STUDY GUIDE (2024) QUESTIONS WITH CORRECT ANSWERS!!

APR 241 TEST 3 STUDY
GUIDE (2024)
QUESTIONS WITH
CORRECT ANSWERS!!
APR 241

Evatee 8/7/24 APR 241

, APR 241 TEST 3 STUDY GUIDE (2024)
QUESTIONS WITH CORRECT ANSWERS!!

What is public relations? Answer - a strategic communication process that
builds mutually beneficial relationships between organizations and their
publics


Do you need a license to work PR Answer - No , but you can get accreditations
(APR)


Arthur W. Page Answer - "PR should have an active voice in high
management."


Page's principles Answer - 1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct PR like the company depends on it
6. Remain calm, patient, & good humored
7. Realize the company's true character is expressed by its people


Ethical Decision Making Answer - 1. Define the specific issue/conflict
2. Identify internal/external factors that may influence the decision
3. Identify key values
4. Identify the parties who will be affected by the decision & define the PR
professional's obligation to each
5. Select ethical principles to guide the decision making process