SAMENVATTING
BEDRIJFSECONOMIE
Schakeljaar Bedrijfskunde
S.C.
,1
,INHOUDSTAFEL
Module 1 – Fundamenten en marktwerking......................................................... 11
Kadering van het domein ........................................................................................... 11
Wat is bedrijfseconomie? ............................................................................................................ 11
Belangrijke concepten voor managers ......................................................................................... 11
Doelen en beperkingen................................................................................................................ 11
Belang van (economische) winst .................................................................................................. 11
Prikkels/ incentives ..................................................................................................................... 12
Markten ...................................................................................................................................... 12
Tijdsaspect van geld .................................................................................................................... 13
Marginale analyse voor optimalisatie ........................................................................................... 13
Datagedreven bestuur ................................................................................................................. 14
Marktwerking ............................................................................................................ 15
Belang voor managers ................................................................................................................. 15
Vraag .......................................................................................................................................... 15
Veelvoorkomende vraagschuivers ............................................................................................... 16
Vraagfunctie ............................................................................................................................... 17
Consumentensurplus ................................................................................................................. 17
Aanbod....................................................................................................................................... 17
Veelvoorkomende aanbodverschuivers ....................................................................................... 18
Aanbodfunctie ............................................................................................................................ 19
Producentensurplus ................................................................................................................... 19
Marktevenwicht .......................................................................................................................... 20
Marktinterventies ........................................................................................................................ 20
Comparatieve statica .................................................................................................................. 22
Module 1 – WPO ................................................................................................ 23
Deel 1 ....................................................................................................................... 23
Oefening 1 .................................................................................................................................. 23
Oefening 2 .................................................................................................................................. 23
Oefening 3 .................................................................................................................................. 24
Oefening 4 .................................................................................................................................. 24
Oefening 5 .................................................................................................................................. 25
Wooclap quiz deel 1 .................................................................................................................... 25
Deel 2 ....................................................................................................................... 26
Oefening 6 .................................................................................................................................. 26
Oefening 7 .................................................................................................................................. 26
Oefening 8 .................................................................................................................................. 27
Oefening 9 .................................................................................................................................. 27
Oefening 10 ................................................................................................................................ 28
Wooclap deel 2 ........................................................................................................................... 28
Deel 3 ....................................................................................................................... 29
Oefening 11 ................................................................................................................................ 29
Oefening 12 ................................................................................................................................ 29
Module 2 - Vraaganalyse & consumentengedrag ................................................. 31
2
, Inleiding.................................................................................................................... 31
Kwantitatieve vraaganalyse ....................................................................................... 31
Wat is elasticiteit?....................................................................................................................... 31
Eigen prijselasticiteit ................................................................................................................... 31
Interpretatie van (eigen prijs) elasticiteit ....................................................................................... 31
Belang van vraagelasticiteit voor managers .................................................................................. 32
Extreme vraagelasticiteiten ......................................................................................................... 33
Factoren met een impact op prijselasticiteit ................................................................................. 34
Beschikbare alternatieven ........................................................................................................... 34
Tijd ............................................................................................................................................. 34
Uitgavendeel .............................................................................................................................. 34
Prijselasticiteit linken met marginale analyse ............................................................................... 34
Voornaamste elasticiteit ............................................................................................................. 35
Kruiselingse prijselasticiteit ......................................................................................................... 35
Inkomenselasticiteit ................................................................................................................... 36
Andere elasticiteiten ................................................................................................................... 36
Elasticiteit afleiden uit lineaire vraagfunctie ................................................................................. 36
Consumentengedrag ................................................................................................. 37
Belang voor managers ................................................................................................................. 37
Consumentengedrag .................................................................................................................. 37
Model ......................................................................................................................................... 37
Beperkingen ............................................................................................................................... 38
Budgetbeperkingen ..................................................................................................................... 38
Marktsubstitutievoet ................................................................................................................... 39
Verandeirngen in budgetbeperkingen ........................................................................................... 39
Consumentenevenwicht ............................................................................................................. 40
Comparatieve statica .................................................................................................................. 41
Implicaties voor werknemers ....................................................................................................... 44
Link tussen indifferentiecurves en vraagcurves............................................................................. 45
Irrationaliteit............................................................................................................. 46
Behavioural economics ............................................................................................................... 46
Bounded rationality ..................................................................................................................... 47
Satisficing................................................................................................................................... 47
Implicaties voor prijszetting ......................................................................................................... 47
Implicaties voor marktwerking ..................................................................................................... 47
Module 2 – WPO ................................................................................................ 48
Recap ....................................................................................................................... 48
Oefening 2.1 ............................................................................................................................... 49
Oefening 2.4 ............................................................................................................................... 49
Oefening 2.5 ............................................................................................................................... 50
Oefening 2.2 ............................................................................................................................... 50
Oefening 2.3 ............................................................................................................................... 51
Oefening 2.6 ............................................................................................................................... 51
Oefening 2.7 ............................................................................................................................... 52
Oefening 2.9 ............................................................................................................................... 52
Recap deel 2 expected value theory ........................................................................... 52
3
BEDRIJFSECONOMIE
Schakeljaar Bedrijfskunde
S.C.
,1
,INHOUDSTAFEL
Module 1 – Fundamenten en marktwerking......................................................... 11
Kadering van het domein ........................................................................................... 11
Wat is bedrijfseconomie? ............................................................................................................ 11
Belangrijke concepten voor managers ......................................................................................... 11
Doelen en beperkingen................................................................................................................ 11
Belang van (economische) winst .................................................................................................. 11
Prikkels/ incentives ..................................................................................................................... 12
Markten ...................................................................................................................................... 12
Tijdsaspect van geld .................................................................................................................... 13
Marginale analyse voor optimalisatie ........................................................................................... 13
Datagedreven bestuur ................................................................................................................. 14
Marktwerking ............................................................................................................ 15
Belang voor managers ................................................................................................................. 15
Vraag .......................................................................................................................................... 15
Veelvoorkomende vraagschuivers ............................................................................................... 16
Vraagfunctie ............................................................................................................................... 17
Consumentensurplus ................................................................................................................. 17
Aanbod....................................................................................................................................... 17
Veelvoorkomende aanbodverschuivers ....................................................................................... 18
Aanbodfunctie ............................................................................................................................ 19
Producentensurplus ................................................................................................................... 19
Marktevenwicht .......................................................................................................................... 20
Marktinterventies ........................................................................................................................ 20
Comparatieve statica .................................................................................................................. 22
Module 1 – WPO ................................................................................................ 23
Deel 1 ....................................................................................................................... 23
Oefening 1 .................................................................................................................................. 23
Oefening 2 .................................................................................................................................. 23
Oefening 3 .................................................................................................................................. 24
Oefening 4 .................................................................................................................................. 24
Oefening 5 .................................................................................................................................. 25
Wooclap quiz deel 1 .................................................................................................................... 25
Deel 2 ....................................................................................................................... 26
Oefening 6 .................................................................................................................................. 26
Oefening 7 .................................................................................................................................. 26
Oefening 8 .................................................................................................................................. 27
Oefening 9 .................................................................................................................................. 27
Oefening 10 ................................................................................................................................ 28
Wooclap deel 2 ........................................................................................................................... 28
Deel 3 ....................................................................................................................... 29
Oefening 11 ................................................................................................................................ 29
Oefening 12 ................................................................................................................................ 29
Module 2 - Vraaganalyse & consumentengedrag ................................................. 31
2
, Inleiding.................................................................................................................... 31
Kwantitatieve vraaganalyse ....................................................................................... 31
Wat is elasticiteit?....................................................................................................................... 31
Eigen prijselasticiteit ................................................................................................................... 31
Interpretatie van (eigen prijs) elasticiteit ....................................................................................... 31
Belang van vraagelasticiteit voor managers .................................................................................. 32
Extreme vraagelasticiteiten ......................................................................................................... 33
Factoren met een impact op prijselasticiteit ................................................................................. 34
Beschikbare alternatieven ........................................................................................................... 34
Tijd ............................................................................................................................................. 34
Uitgavendeel .............................................................................................................................. 34
Prijselasticiteit linken met marginale analyse ............................................................................... 34
Voornaamste elasticiteit ............................................................................................................. 35
Kruiselingse prijselasticiteit ......................................................................................................... 35
Inkomenselasticiteit ................................................................................................................... 36
Andere elasticiteiten ................................................................................................................... 36
Elasticiteit afleiden uit lineaire vraagfunctie ................................................................................. 36
Consumentengedrag ................................................................................................. 37
Belang voor managers ................................................................................................................. 37
Consumentengedrag .................................................................................................................. 37
Model ......................................................................................................................................... 37
Beperkingen ............................................................................................................................... 38
Budgetbeperkingen ..................................................................................................................... 38
Marktsubstitutievoet ................................................................................................................... 39
Verandeirngen in budgetbeperkingen ........................................................................................... 39
Consumentenevenwicht ............................................................................................................. 40
Comparatieve statica .................................................................................................................. 41
Implicaties voor werknemers ....................................................................................................... 44
Link tussen indifferentiecurves en vraagcurves............................................................................. 45
Irrationaliteit............................................................................................................. 46
Behavioural economics ............................................................................................................... 46
Bounded rationality ..................................................................................................................... 47
Satisficing................................................................................................................................... 47
Implicaties voor prijszetting ......................................................................................................... 47
Implicaties voor marktwerking ..................................................................................................... 47
Module 2 – WPO ................................................................................................ 48
Recap ....................................................................................................................... 48
Oefening 2.1 ............................................................................................................................... 49
Oefening 2.4 ............................................................................................................................... 49
Oefening 2.5 ............................................................................................................................... 50
Oefening 2.2 ............................................................................................................................... 50
Oefening 2.3 ............................................................................................................................... 51
Oefening 2.6 ............................................................................................................................... 51
Oefening 2.7 ............................................................................................................................... 52
Oefening 2.9 ............................................................................................................................... 52
Recap deel 2 expected value theory ........................................................................... 52
3
