MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024

Section 1: Background of SME/SMME Provide a summary on the background of your chosen SME/SMME. In the background, provide information on the products or services the SME/SMME offers, where it is situated and who its current customers are (a maximum of one page discussion). (5) Section 2: Assignments 01 corrections and suggestions You need to implement corrections and suggestions from Assignments 01. Your corrected Assignments 01 will be checked and marked when you submit your final portfolio. Therefore, it is important that you do not ignore my suggestions and corrections. Corrections and suggestions from Assignments 01 should be a maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03 questions a) Discuss the industries that Africa requires with a view to establishing a business in Africa (5 marks for the theoretical discussion). b) Provide example on which industry does the chosen SME fall in to and provide two more industries that the chosen SME contributes in (10 marks for the practical application). (15) a) Explain factors of marketing environment that may affect marketing decisions of the SME targeting African consumer (5 marks for the theoretical discussion). b) Provide practical example of how marketing environment will affect marketing decisions of the chosen SME (10 marks for the practical application). (15) a) Discuss challenges of doing business in Africa (5 marks for the theoretical discussion). b) Provide practical examples as to how your specific SME will be able to overcome those challenges (10 marks for practical application). (15) MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages. See the marking criteria below for the marks allocation. Section 4: Recommendations: Based on the discussions above, provide recommendations to the chosen SME/SMME and substantiate your reasons (advise or recommend on what needs to be done to improve the chosen SME/SMME). In addition to that, recommendations are practical applications of the chosen SME/SMME. (15) Address the following as technical care and presentation: Track changes are stopped and accepted. The table of content is included. An introduction and conclusion are included. The document is reader friendly (headings and sub-headings). The correct referencing technique (in-text references and reference list) is used. (10) This is a practical assignment; however, do not explain the theory from your prescribed material ONLY. You must also consult various other academic sources and incorporate the relevant practical information about the store. The portfolio you submit must follow a logical flow. Plagiarism is a criminal academic offence. Do not copy and paste information from any source – you will be penalised. Everything must be in your own words. Also, include references when you discuss the theory, since this will contribute to your technical mark. ASSIGNMENT 03 MARKING CRITERIA Your work will be marked according to the following criteria: Section number Topics Percentage (%) 1 Background and key concepts 5 2 Assignments 01 applied 15 3 Establishing a business in Africa 15 4 Marketing environment 15 5 Challenges of doing business in Africa 15 6 Recommendations 15 7 Technical characteristics and presentation 10 TOTAL 90