BTEC level 3 Diploma in Business Name: Daniil Chernat Task 1
Unit number: Unit 9 Unit title: Promotion
P1) Describe the promotional mix used by two selected organizations for a selected
product/service.
Coca – Cola Vanilla
Advertising is a form of marketing communication that is used either to promote a
product or sell it. The majority of businesses would use adverts in order to attract
public attention. The promotional process would normally be done through the
services such as social media, radio, television, etc. In addition to that, businesses
would use promotion to persuade a customer to buy a product or service.
Coca – Cola company has been advertising their product extremely successfully, as
their annual income is stably increasing each year. Coca – Cola Vanilla is not
currently getting adverted on the television or on the social media. However, Coca –
Cola Vanilla has a wide range of customers drinking it. Therefore, they promoted
their products successfully and they made high profit. On the official website of the
Coca – Cola company, you can find their products that they sell and promote. The
way that they promotes Coca – Cola vanilla is by using their website
(http://www.coca-cola.co.uk) and by using social media (Facebook, VK, Twitter,
YouTube, Instagram). Bellow, you can see the screenshot of products that Coca –
Cola company sells.
Sponsorship is an individual or a group that would support an event, activity or
help financially by providing a specific service. Coca – Cola company would be a
sponsor for the majority of the large events. Therefore, the company has promoted
them self’s extremely well. For example, Coca – Cola company was one of the main
sponsors for the Brazilin world cup and Sochi winter Olympics. However, this was
done not specifically for the
Coca – Cola vanilla, this
processes have been done in
order to make Coca – Cola
company even more well
know. In addition to that, all
past Olympic games and
World Cups would be
associated with Coca – Cola
company, as they invested a
lot of money in their
Unit number: Unit 9 Unit title: Promotion
P1) Describe the promotional mix used by two selected organizations for a selected
product/service.
Coca – Cola Vanilla
Advertising is a form of marketing communication that is used either to promote a
product or sell it. The majority of businesses would use adverts in order to attract
public attention. The promotional process would normally be done through the
services such as social media, radio, television, etc. In addition to that, businesses
would use promotion to persuade a customer to buy a product or service.
Coca – Cola company has been advertising their product extremely successfully, as
their annual income is stably increasing each year. Coca – Cola Vanilla is not
currently getting adverted on the television or on the social media. However, Coca –
Cola Vanilla has a wide range of customers drinking it. Therefore, they promoted
their products successfully and they made high profit. On the official website of the
Coca – Cola company, you can find their products that they sell and promote. The
way that they promotes Coca – Cola vanilla is by using their website
(http://www.coca-cola.co.uk) and by using social media (Facebook, VK, Twitter,
YouTube, Instagram). Bellow, you can see the screenshot of products that Coca –
Cola company sells.
Sponsorship is an individual or a group that would support an event, activity or
help financially by providing a specific service. Coca – Cola company would be a
sponsor for the majority of the large events. Therefore, the company has promoted
them self’s extremely well. For example, Coca – Cola company was one of the main
sponsors for the Brazilin world cup and Sochi winter Olympics. However, this was
done not specifically for the
Coca – Cola vanilla, this
processes have been done in
order to make Coca – Cola
company even more well
know. In addition to that, all
past Olympic games and
World Cups would be
associated with Coca – Cola
company, as they invested a
lot of money in their
