Strategic Planning in Healthcare Questions with Correct Answers

Strategic Planning in Healthcare
Questions with Correct Answers
Key Components of a business plan - ANSWER1. Executive Summary
2. Statement of Purpose
3. Description of Business
4. Financial Data
5. Alternatives
6. Recommendation

Key Elements of a Presentation - ANSWER1. Rehearse presentation
2. Audiovisual Support
3. Preparation
4. Motivating Statement
5. Maintain Audience Interest
6. Question & Answer

SWOT Analysis - ANSWERShows the strength, weaknesses, opportunities and threats
of an organization.

Coastal Medical Center Strength - ANSWER1. Community with fastest growth rate
2. Young Community
3. High Per Capita Income
4. Strong demand for the services

CMC Weakness - ANSWER1. High Poverty Rate
2. High HC Cost
3. Long length of stay
4. Medicaid admissions are high

CMC Opportunities - ANSWER1. Large number of specialties
2. New PT Clinic
3. New CEO

CMC Threats - ANSWER1. 2 Major competitors
2. Low govt. reimbursement
3. Employees have privileges at other hospitals.

5 Ps of Marketing - ANSWERProduct, Place, Price, Promotion, People

Example of marketing media - ANSWER